The Swoosh label’s main subsidiary, Jordan Brand, is gearing up to launch a new colorway of Luka Doncic’s Jordan Luka 1 silhouette. The color scheme, dubbed ‘Football Grey’, is inspired by Real Madrid, an important team in the player’s rise to glory.
The Jordan Luka 1 “Football Grey” edition is expected to hit the market in the coming weeks. These limited-edition pairs will be priced at $110 for each pair.
Readers will be able to purchase these sneakers from Nike’s online store as well as a few other Nike Basketball retail partners.
Jordan Luka 1 comes in Football Gray colorway with Volt and Blue overlays
Luka Doncic is just the sixth NBA player in Jumpman history to have his own signature shoe after reaching a deal with the company in 2019.
The player had another big reveal scheduled for his play-off debut in 2022. Earlier this year, Luka showed off his first signature shoe named Luka 1 with Jordan Brand. Luka 1 featured several innovative Jordan elements while staying true to Doncic’s preferred low-top style.
For the unfamiliar, Doncic is a basketball superstar from Europe. He has already established himself as a world-class talent in the NBA. As he was living in Europe before signing with the NBA, Luka was able to gain professional experience with Real Madrid in the EuroLeague.
The player established his credentials by winning the EuroLeague in his final season with the team in 2017-18 and receiving numerous accolades including league MVP. Its growing notoriety prompted Jordan Brand to give Jordan Luka 1 a new look, inspired by Real Madrid.
The new Real Madrid-inspired color scheme features hits of Football Grey/Volt-Dark Marina Blue-Sail and unmistakably establishes the theme connection due to its predominantly gray design and vibrant Madrid accents.
The toe and other adjacent areas are defined by crisp white mudguards, which are covered in blue and white striped underlays. White lace flat loops complement the all-blue perforated tabs.
Volt hits are prominent on the blue tongues as well as the insoles, which are printed with Nike’s Circularity design. This design emphasizes the shoe’s sustainable approach as well as its support for the Swoosh brand’s Move to Zero initiative.
White and blue heel counters at the back are highlighted by orange and yellow striped pull tabs, with blue fabric interior linings. Key features of the court-ready sneaker include a full Formula 23 foam midsole, new IsoPlate toe structure and an upper with Flightwire cable technology focused on breathability.
The IsoPlate foot frame secures the foot by wrapping around the medial forefoot, allowing players to maintain control of the sole as they move from front to back. Formula 23 foam assists the player when moving from side to side, such as when stepping back, crossover or tactical slide.
Perforated Flightwire cables on the lateral side of the top help lock the foot in place.
Finally, translucent soles feature Jumpman insignia near the heel counters along with hits of Neon Orange and Volt throughout.
Keep an eye out for the limited edition Jordan Luka 1 “Football Grey” shoes. Although no official release date has been announced, these shoes will retail for $110 and will be available through Nike’s online store as well as other outlets.