Steph Curry’s shoe deal with Under Armor has been a hot topic for the past few weeks. The Golden State Warriors guard has a lucrative deal with the shoe company, but it has the potential to skyrocket very soon.
Curry’s current contract, which runs until 2024, was signed in 2013. When it expires, he’s expected to sign a billion-dollar lifetime deal with Under Armour, similar to what LeBron James did with Nike. in 2015.
This article will compare Curry’s shoe deal to other shoe deals. We’ll take a closer look at the most lucrative deals NBA players have ever signed with shoe companies.
Steph Curry’s Shoes Made Him Rich, But His Business Isn’t the Biggest
In 2013, Nike was lucky enough to acquire Steph Curry, but the company totally botched the presentation. It seems there was no point in signing the Golden State Warriors guard because other players, like Kevin Durant, were much more popular.
That year, the 6-foot-2 guard averaged 22.9 points, which was his breakout season. Fortunately, Under Armor recognized his talent and soon after Curry became an icon for the shoe company.
Curry’s current deal with the Baltimore-based company is worth $20 million a year, making him one of the NBA’s top earners. Thanks to this agreement and his contract with the Warriors, Curry earns more than $ 90 million a year, according to Forbes.
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Compared to other shoe deals in NBA history, Steph Curry’s shoes make him the fourth highest earner of all time. Unsurprisingly, Michael Jordan, who earns approximately $150 million per year of his shoes, is ranked first.
LeBron James’ lifetime contract with Nike is valued at $32 million per year, which puts him second on the all-time list. The third spot is occupied by former Curry teammate Kevin Durant and his $28 million Nike contract.
The two-time MVP is ranked fourth, ahead of James Harden ($14 million, Adidas), Zion Williamson ($12 million, Jordan), Dwyane Wade ($12 million, Li-Ning) and others.
Will Steph Curry land a billion dollar contract with Under Armour?
Curry’s shoes and popularity are a big reason Under Armor has become one of the most popular shoe companies over the past decade. Because of this, the Warriors guard will most likely get a $1 billion contract in 2024.
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This season, Curry is averaging a career-high 33.3 points on 52.6 percent shooting. At 34, the baby-faced assassin still dominates the league and is one of its top MVP candidates.