What does Black Friday 2022 have in store for us?

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Black Friday is fast approaching, the big shopping day that takes its name from the fact that retailers’ accounts have gone from “in the red” to “in the black”. Marking the start of the Christmas shopping season, shoppers and retailers are gearing up for a big day of spending.

Keep consumers in mind

“It’s not just important to plan your marketing around Black Friday. It’s also important to get your audience in the lead before and after Black Friday. Creating a system such as “12 Days of November Deals” before Black Friday, or “12 Days of Christmas Deals” after Black Friday, is a great strategy for getting in front of your customers and recall the value of your brand. when it comes to shopping in a crowded environment. We were able to plan and use these skills to attract early customers while capturing late customers. Because let’s be honest, customers all shop at different times for the holidays. Using this strategy allows you to get the most out of your holiday promotions,” says Ahriana Edwards, Founder and CEO of Vaila Shoesa brand of elongated dress shoes.

As inflation and rising costs continue to be a concern for shoppers, customer loyalty and retention is a good strategy to increase sales.

“Despite rampant inflation that has made it more expensive to buy goods and services, the savings accumulated during the pandemic, combined with continued job growth and rising wages, have allowed consumers to continue spending for most of the year. However, we are starting to see signs that their demand is beginning to subside. Consumers have diverted their spending away from discretionary spending to cover essentials such as housing and food. This trend is set to continue as consumers continue to deplete the savings cushion they previously accumulated and fears of a future recession begin to mount,” predicts Jacqui Barrett, Founder and Chief Data Strategist of The luminous arca consulting and data consulting firm.

Social purchases

With social shopping becoming more popular by the day, and many retailers opting to keep their physical stores closed for Thanksgiving, retailers can expect revenue from their social channels.

“More and more people are making purchases directly through social media platforms. Social shopping creates a huge opportunity for brands to increase their Black Friday sales, not only in the form of shoppable ads, but also through of purchasable user-generated content,” says Meredith Reed, co-founder and COO of Rexxy, a brand-focused affiliate marketing agency. “Brands with affiliate programs can stand out from the competition this year on Black Friday by teaching their affiliates how to create their own social buyable content. By simply embedding a QR code, any affiliate can create a personalized post that links directly to the brand’s website with its discount automatically applied at checkout.

Reed advises that by combining the power of organic marketing with a seamless social shopping experience, brands of all sizes can bank on a winning Black Friday sales strategy in 2022.

Many brands choose not to open their doors on Thanksgiving Day, but REI goes one step further and is closed on Black Friday. The company has promised to make Black Friday store closures permanent, and has been doing so since 2015. This makes their sales on the web and social platforms even more crucial.

REI is giving all of its employees the day off and encouraging them to spend time outdoors instead — they announced they are turning Opt Outside Day into a permanent employee benefit. The company will close its offices, distribution and call centers, and all purchases made on its website will be processed the next day.

“Opt Outside has always been about prioritizing the experience of our employees – choosing the benefits of time outdoors over a day of consumption and sales,” said the president and director of REI Co- op. CEO Eric Artz said in a report.

Black Friday Sale

This Black Friday sales are expected to increase by 2.8%, reaching $34.8 billion in total. “Customer retention strategy will be key for Black Friday as lowering prices can grab attention in the short term, but turning those bargain-seeking customers into advocates will be where the long game comes in. “, says Mona Champaneri, general manager of Experiences and Product of Kin + Cartaa certified B-Corp technology, data, experience and product consulting firm.

Champaneri advises many ways to create loyal customers after they discover you on Black Friday, including “frictionless account creation to prevent users from paying as guests, personalizing their experience – and that doesn’t not stop at checkout, if an order is placed, personalizing engagement via email and targeted marketing, and showcasing your brand values ​​to demonstrate why customers should buy from you over many other competitors Don’t let a quick sale blind you – turn your Black Friday shoppers into advocates.

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