What are flannels? Here’s everything you need to know about the fashion store heading to Blackpool that sells Gucci, Armani, Burberry, Versace and more

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Last week the Gazette revealed a new Flannels store was coming to the former Debenhams unit in Blackpool, alongside a Frasers department store and a Sports Direct.

What are flannels?

Flannels is coming to Blackpool, but what can readers of the store expect?

Flannels is a high end fashion store which started as a menswear store in Knutsford, Cheshire in 1976 but since then has grown to become a luxury retailer for men, women and children.

While its founder Neil Prosser was the managing director until 2017, Flannels was later acquired by The Fraser Group, which is also the parent company of House of Fraser, Sports Direct, Jack Wills, GAME, Flannels, USC, Lillywhites, Evans Cycles and Everlast Fitness Club.

What kind of items does he sell?

Flannels sells clothing for men, women and children, including clothing, underwear, jackets, shoes, bags and accessories.

The store also sells beauty items for both genders, such as fragrances, skin care products, makeup, bath and body, men’s grooming, and hair products.

Prices vary by store brand, but are generally higher than your average retailer, with some of the more luxurious brands selling items up to £5,000.

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What brands are available?

Flannels sells a long list of luxury designers, including Balenciaga, Gucci, Valentino, Yves Saint Laurent, Armani, Tom Ford, Versace, Burberry, Dolce & Gabbana, Balmain, Jimmy Choo, Marc Jacobs, Moschino, Paco Rabanne and Prada.

There are also Viktor and Rolf, Alexander McQueen, Hugo Boss, Mulberry, Dior, Paul Smith, Vivienne Westwood, Fendi, Alexander Wang, Stella McCartney, Off-White, Stone Island, Supreme and Michael Kors.

Other premium brands on offer include Calvin Klein, Tommy Hilfiger, Ted Baker, Barbour, Moncler and Canada Goose, while sportswear brands such as Adidas, Puma, Nike, Fred and Perry, Champion, Under Armor and Lacoste are available.

Brands selling exclusively beauty items include Clinique, Benefit, Charlotte Tilbury, Urban Decay Jean Paul Gualtier, Origins, Morphe, Lancome, Laura Mercier, Chloe, Origins, Kiehls and Estee Lauder.

Flannels also sells Jo Malone candles and perfume, Thomas Sabo and Tiffany jewellery, Cartier sunglasses and shoe brands such as Birkenstock, Timberland, Ugg, Clarks and Crocs.

Where can I find a store?

The closest stores to Blackpool are at Deepdale Retail Park in Preston and Southport, although there are 37 stores across the UK.

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