Chicago Bulls legend Michael Jordan has refused to let an NBA player wear his Jordan-branded shoes. Mike wanted his Jordan team to remain exclusive.
Michael Jordan is considered the best player to ever wear an NBA jersey. Looking at his insane gameplay, dedication, and illustrious resume, it’s understandable that people refer to him as the god of basketball.
His breathtaking performances would fascinate not only his millions of fans, but also his opponents. Until today, Mike is one of the best known sports personalities in the world.
There is no doubt that MJ is the most influential figure in basketball. However, its impact goes far beyond hardwood. Thanks to his flirtatious skills, Mike has one of the biggest fans in the league, which makes him incredibly marketable. His deal with Nike made him not only a megastar on the pitch, but an icon off the pitch as well.
Now more than ever, every fan wants a pair of Air Jordan shoes. While it might be easy for fans to buy these shoes and wear them, for the majority of NBA players, putting these shoes on is next to impossible.
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‘Only Team Jordan players can wear my shoes’: Michael Jordan
Former NBA veteran Quentin Richardson was one of the few players His Airness himself chose to represent his brand. On Raja Bell’s podcast – ‘Real Ones’, the two former stars opened up about how Mike wouldn’t let just any player wear his shoes. You had to be part of the Jordan team to wear them. Bell said:
“I come to the league; I’m on 10 days [contract], right?” Bell said on the Feb. 11, 2021 episode. “I cop my own pair of 16s. We wear the Sixers alternate blue uni in Orlando. … So, I bought my own 16s, I took the removable top off. They have blue tips; all white, blue sides, blue tip. I’m crisp, brother, national television.
Raja added that the Sixers’ equipment manager wouldn’t allow him to wear these shoes:
“I was like, ‘What are you talking about? I bought these; these are my shoes,'” Bell said. “He said, ‘Bro, unless you’re Team Jordan, you can’t wear. And my whole world was deflated.
Quentin also told a story when MJ himself banned other players from wearing his shoes:
“I used to give Corey Maggette, my teammate, I used to give him stuff, we wear the same size shoes,” Richardson said. “…Once my phone rings, [it was an] unknown number, I pick up, [Jordan] was like ‘Yo.’ I’m like, ‘Hello?’ ‘Q, yo. [It’s] MJ.’ … (Jordan said) ‘I know you give the shoes to Corey, you can’t do that anymore.’
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Obviously, one has to prove his worth before wearing the shoes with a Jordan logo on them. Some superstars like Luka Doncic, Russell Westbrook, Zion Williamson and Jayson Tatum are some who represent the multi-billion dollar mark. Simply put, Michael Jordan only wants the best of the best representing his brand.