Golden State Warriors star Steph Curry donned a pair of colorful sneakers designed by UConn star Azzi Fudd in Game 3 of the NBA Finals on Wednesday.
Fudd, in conjunction with financial services company TIAA, DEZ Customz Art and Customs and sneaker artist Brad Hall, created the shoes for Curry, and they were emblazoned with an important message.
The Curry 4 Flotros, painted blue, pink and yellow, features the phrases “#RetireInequality” and “We’re not done yet.”
TIAA partners with a range of athletes, including WNBA star A’ja Wilson, to raise awareness about the gender pay gap.
In particular, the company highlights the impact of the gap on women’s pension funds. According to the TIAA’s Pension Inequality website, women have 30% less retirement income than men.
Fudd signed with Curry’s SC30 Inc. brand in December in a landmark NIL deal, with Curry becoming the first NBA player to enter into an NIL partnership with a college player. The duo first met at Curry’s camp in 2018 and continued their friendship into Fudd’s college career.
A limited number of Curry shoes will be available for purchase June 23 through the NTWRK app, with proceeds going to the Women’s Sports Foundation.