The Veja x Marni collaboration in store Friday


Sustainable sneaker brand, Veja, has collaborated with luxury Italian fashion house, Marni, which has always been known for its playful approach to design. A pair of styles, the Veja V-10 low-top and V-15 high-top, will feature colorful DIY-inspired scribble patterns to celebrate individuality and re-emphasize Marni’s unorthodox approach to fashion. fashion. Each pair has been assembled by hand, with the right foot different from the left foot to further emphasize the sense of originality that underlines the design.

Veja x Marni V-10 low-top in Marsala sells for $270. Image: Courtesy of Studio Veja

Veja, headquartered in Paris, France, has invested in sustainable manufacturing and materials since its inception in 2005. The bovine leather used in this collaboration and in their main collection comes from farms in Uruguay, a country known for its culture. breeding and the quality of its leather. The tanning is then carried out in Brazil in a tannery certified Gold by the Leather Working Group (LWG), an independent group of tanneries and shoe brands that have established a protocol for evaluating the environmental performance of tanneries. Veja also adheres to REACH or “Registration, Evaluation, Authorization and Restriction of Chemicals” standards – a European regulation which aims to provide a high level of protection of human health and the environment from the use of chemicals. The soles of the sneaker are made of Fairtrade certified Amazonian rubber, rice waste and recycled rubber. The insoles also contain sugar cane, an increasingly popular alternative to materials like PVC as it is a carbon negative crop that absorbs carbon dioxide as it grows.

The V-15 is multicolored but anchored by black and sells for $320 while the marsala V-10 is $270. The men’s and women’s styles are available for pre-order now on Veja and Marni’s e-commerce stores and will go on sale this Friday, March 11 at their respective flagship stores as well as select retailers worldwide.

Image: Courtesy of Studio Veja

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