The True Origin of Undefeated’s Clerics Colorway and Packaging Design



Encyclopedic Catalog of Undefeated Collaborations easily reads like a history book on sneaker culture. There’s the Air Jordan 4, some sort of mythical creature, for which the very few remaining dead pairs seem to be changing hands from high-end collectors: the Air Force 1, the sneaker that reportedly cost Vincent Chase twenty batteries, a price reasonable to put a smile on Turtle’s face; the Kobe Protro series, an ongoing love letter to the Black Mamba. You name it, they did it, and they did it extremely well.

One such collab that has been a trending topic for the past few days is the Nike Dunk Hi NL, part of the famous (and hugely underrated) Clerks Pack. A quick recap: Back in 2005, Nike called on the world’s top sneaker retailers to try out some classic retros. Few stood out like the unconventional mix of brown, blue, purple, and a few other shades that seemingly had no reason to be related. It was a crazy mishmash of tones that kind of ended up being something beautiful, but as we learned nearly two decades later, there was so much heartfelt investment hidden in the design.

I would go to Home Depot and look at the paint colors – I would look at the pinks, blues, teals and greens, then come home and hang the samples in my office.

Fred Lozano on designing his future daughter’s bedroom

Catching up with Fred Lozano, then the iconic La Brea store’s first Undefeated Store Manager and now the brand’s Global Chief Operating Officer, we learned about the colorway’s true genesis while discussing AF-1’s patent pack. “My wife was pregnant at the time and I was designing a room for my daughter. I found out about gender but she didn’t want to know so she gave me the room design. Briefly , the Dunk was an anti-gender revelation that first started as a home project for Fred, which itself spawned an all-time classic.”While I was designing for the Nike project, I kept referring to the color swatches for the part and decided to design this colorway for her. I landed on the final design – pink, teal, green and blue with some brown and black added to keep it a little more democratic.

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