The brothers open DL Goodman in the former S. Goodman store

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Brothers Donald and Lonnie Stewart united Greenville’s storied past with a bright future by opening their new clothing business DL Goodman, formerly known as S. Goodman.

A groundbreaking ceremony was held for the new Chamber business on Wednesday, with local officials, family and friends of the Stewart brothers and other community members showing their support.

It was truly a two-pronged family affair as they were joined by Goodman family matriarch Corrine Goodman, 98, and her daughter, Rebecca Goodman.

Corrine was and still is a staple of the brick-and-mortar storefront owned by the Stewart brothers after they struck a deal with Goodman family patriarch Sam and Rebecca to save the fashion merchandising business and stay true to the aesthetic of historic downtown Greenville while retaining the “Goodman” name.

“We view Greenville as having a historic downtown and we wanted to save it,” Donald said.

The Delta born and raised pair of military men became sister to business owners, Gloria Parish, worked at S. Goodman for 15 years and with his help, especially with them having little to no experience in retail, they aim to meet the clothing needs of men, women, and children in the Greenville and greater Washington County area.

“We welcome all generations of people, whether young or old,” Donald said. “We offer church clothing and attire, men’s suits and dress shirts, women’s shoes, junior clothing, and even school uniforms.”

DL Goodman’s inventory goes beyond what Donald named, but he wants to impress on customers and customers that they can feel free and welcome to provide feedback if the store doesn’t have what they are looking for.

“We want to be able to serve everyone and we want people to say ‘we want more of this’ or ‘we want more of that,'” he illustrated.

Rebecca also enlisted his help in getting the store’s business up and running.

“It’s really exciting because they’ve redone the building and invested so much. I believe it will truly be a blessing to the community,” she said.

After 20 years of service in the military, Donald retired to Memphis, Tennessee and enjoyed a 20-year career with the Commercial Appeal Newspaper.

Lonnie returned to California after completing his military service.

Both longed for the betterment of their native home after seeing the changes that have taken place over the years.

“It seemed like the Delta was losing everything we had come to see and Greenville was ‘the city’ of the Delta,” Donald pointed out. “Greenville has lost a lot and isn’t saying he can’t come back, but hopefully we can do something to get Greenville back to where he was or better than before.”

He also acknowledged the new businesses currently being built in the city, adding: “So much is happening here, and before, all we had was downtown, so that’s what we’re looking to do – try to restore downtown Greenville.”


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