Amazon’s first physical clothing store, Amazon Style, will open a location in Easton Town Center. Located in the former Forever 21 space, it is Amazon Style’s second physical store after the first opened in May in Glendale, California.
The store will feature apparel, shoes and accessories for men and women, new and longstanding brands such as Calvin Klein, Lacoste and Levi, and select Amazon brands that will be in store for the first time, the company said.
Amazon StyleThe selection of will be informed by the company’s fashion curators and customer feedback, while the technology and operations used in Amazon fulfillment centers will create a “personalized and convenient shopping experience,” according to the company.
Amazon Style also uses new technologies designed for the retail experience, including Amazon Style’s mobile shopping feature in the company’s shopping app, which allows customers to scan items with a QR code to send clothes to a fitting room or directly to a pick-up counter for purchase.
The Amazon Style store in California displays one piece of each garment, according to store accounts.
Customers can also shop from their fitting rooms using in-room touchscreens, which can be used to request additional sizes, colors and styles delivered to their room in minutes, or view personalized recommendations.
“We’re thrilled to be part of the Columbus community and to offer customers an innovative new way to shop their favorite looks on Amazon in person,” said Monica Ravi, COO of Amazon Style.
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The company is hiring employees for the Amazon Style store, which is expected to open later this year.
The 26,000 square foot space formerly occupied by Forever 21 in Easton has been vacant for a few years following the brand bankruptcy 2019. Space was one of the centers larger vacancies.