Since 2016, sneaker wearers looking to reduce their carbon footprint can choose from eco-friendly footwear company Allbirds.
“Every decision we make is born out of our mission to bring natural materials to a category that has been dominated by plastics and petroleum-derived synthetics for the better part of the past 50 years,” said the co-founder and co-CEO Tim Brown.
Certified B Corp, Allbirds became 100% carbon neutral through a self-imposed carbon tax in 2019 and began labeling all of its products with their carbon footprint the following year.
In its new Toronto store, displays educate customers about the materials used to create Allbirds footwear and fashion, such as merino wool and sugarcane.
“At the heart of what makes Allbirds different is our material innovation, and our stores are a deep dive into where these materials come from and a chance to deepen our sustainability journey,” says Brown.
To align the physical store with this sustainability-focused philosophy, Allbirds used locally sourced materials with eco-friendly certifications and reduced waste by reusing existing infrastructure and adapting to existing design.
In addition to best-selling classics such as the Wool and Tree Runner shoes, Allbirds recently added Dasher and Tree Flyer performance running shoes, which Brown says took nearly two years to develop and use a rubber-based midsole. castor bean, “a renewable natural resource that has an estimated 20% lower carbon footprint than petroleum-based alternatives.
The brand also offers clothing and footwear for women and recently relaunched Smallbirds, its children’s collection.
Allbirds, Yorkdale, 3401 Dufferin Street, Toronto, 647-930-4383, allbirds.ca.
Tree pamphlets, $210.
Tree runners, $140.
Yarn runners, $145.
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