Special Edition adidas Superstar Ravi Shoes Resold Online For Over $10,890


Global sportswear giant adidas sent sneakerheads into a shopping frenzy after launching its new limited-edition Superstar Ravi sneaker on Thursday.

However, the sneakers sold out within hours, being resold for up to Dh44,000 on online resale sites including Facebook Marketplace and dubizzle.com.

The shoes officially sold for Dh549, and dedicated sneaker fans waited outside stores as early as 4am on sale. Resale websites advertise the shoe for anything between Dh2,000 and Dh6,000.

adidas has customized the instantly recognizable Originals Superstar trainers to create ‘Superstar Ravi’ in the white and green colors of pocket-sized Dubai institution, Ravi Restaurant.

A seller abandons his pair for 44,000 Dh on the Facebook market. His message refers to the years Ravi Restaurant has been operational in the United Arab Emirates. The seller – Hollywood Step – wrote: “Fight me if you want. But you can’t fight math.”

Another seller on Dubizzle advertised the product for Dh2,800, stating that the shoes are “still perfect inside and out”. Resale prices for the shoe on Facebook were relatively higher than posts on Dubizzle. However, it is unclear whether the shoes are purchased for the amounts displayed by shoppers.

In a previous interview with Khaleej Times, Vicki Fitzsimons, Senior Brand Manager at adidas MENA, said: “We are thrilled to launch Superstar Ravi to celebrate an establishment that has deep meaning to the fabric of the Dubai community. “

“Dubai is one of the first to launch its urban collaboration as part of the ‘adilicious’ series featuring 11 cities and restaurants around the world. We can’t wait to see what’s in store for us in other markets.”

adidas declined to comment on the resale, and it’s unclear how many pairs of the shoes went on sale. Reselling limited-edition sneakers is a lucrative business, and many limited-edition shoes have been resold for eye-watering amounts.

A seller who wished to remain anonymous told the Khaleej Times: “Sneaker reselling is not a new business model. In the West, there are proper channels for such businesses.”

According to Business Insider, analysts at Cowen and Co have estimated it could be worth $6 billion worldwide by 2025. At the same time, sneaker resale marketplaces like Stadium Goods and StockX are becoming essential tools for distributing sneakers. Some sneakers on the platforms cost over $20,000. A collector, investor Miles Nadal, recently spent more than $1.2 million on 100 pairs of the world’s rarest sneakers at a Sotheby’s auction with Stadium Goods. He spent $437,500 on a single pair of rare Nikes.

In the United Arab Emirates, sneaker fans have waited weeks to get their hands on coveted Superstar Ravi. As part of the launch, the Dubai Mall’s flagship adidas store has been completely revamped, with a Ravi restaurant feel, complete with auto rickshaw-style kitchen and tables and chairs painted in the trademark Ravi green.

Custom t-shirts emblazoned with the Ravi and adidas logos hung on the walls, while merchandise such as face masks and paper waiter caps were also on sale.

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