Sierra, one of the TJX family brands, will open a new store in Florence Square Shopping Plaza on September 10


Sierra, the off-price multi-channel retailer offering big savings on epic brands to get you moving, will open in Florence Square Shopping Plaza on September 10.

Sierra offers clothing, footwear and gear for the whole family (including kids and pets) at prices typically 20%-60% off regular full-price retailer prices (including major retailers, specialty retailers and major online retailers) on comparable merchandise. Whether running, yoga, camping or hiking, Sierra has something for everyone to get out and move.

“Sierra offers great value and a selection of top-brand apparel, footwear and gear for your family’s active lifestyle needs,” said Gennifer Hobbs, vice president, director of Sierra marketing. “In-store and online, Sierra is the place to find high-quality gear for all your favorite activities, for less.”

The new store will open at 8 a.m. on September 10. It is 15,000 square feet and is open Monday through Saturday from 9:30 a.m. to 9:30 p.m. and Sunday from 10 a.m. to 8 p.m.

All stores, including the newest, have updated health and safety practices to help protect the health and well-being of customers and associates.

• Face coverings are no longer mandatory (unless required locally), however, we recommend that unvaccinated shoppers continue to wear a mask.

• Improved cleaning protocols.

• Encourage social distancing.

The new store is hiring full-time and part-time associates in Florence. Visit to learn more.

To celebrate the new store, Sierra will contribute to the Northern Kentucky Child Advocacy Center, which provides a coordinated response to child abuse issues in a child-centered environment, offering prevention, assessment and treatment services. to children and families.

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