Saif Ali Khan’s House Of Pataudi unveils its first store in Mumbai

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The brand’s store is located at the Palladium Mall in Mumbai and spans 1,100 square feet

Bollywood star House of Pataudi (HoP), famous ethnic and second-hand clothing brand Saif Ali Khan has unveiled its first store in Mumbai at the Palladium Mall. The store offers fans of ethnic clothing the opportunity to discover the brand’s royal collection, inspired by the heritage of nawabs and begums. It is a true reflection of rootedness and simplicity. The launch event in Mumbai was graced by Saif, who raised the store’s curtains in the presence of a huge gathering of people at the mall. This store launch closely follows the House of Pataudi stores that were launched recently in Goa, Lucknow and Chennai, and is the fifth store in the country.

The House of Pataudi store will welcome customers with a selected range of styles and designs in fashion and footwear, from the Rozana, Jashn and Riwayat collections, as well as other unique designs and local crafts. The brand also offers collections available on Myntra, enabling the brand to reach millions of shoppers across the country.

Rozana is the brand’s everyday ethnic line, while Jashn is its exuberant collection for occasions and Riwayat is its affluent wedding range. Sherwanis and lehengas in these collections will appeal to admirers of ethnic clothing, as well as k sets for men and women. The store will feature a 50:50 offer ratio to currently drive a 50:50 offer ratio for men and women of unrivaled class and graceful incarnations of Pataudi’s nawabs and begums. Each piece not only exudes style, but also recounts the rich history and history of Pataudi heritage, among other crafts and designs that are in keeping with the brand’s aesthetic and language. Working with top artisans, the brand provides shoppers with access to handicrafts such as Kantha, Chikankari, Mirror Work, Got Patti and traditional Indian fabrics such as Kota, Chanderi and Banarasi brocades.

The new store spans an impressive 1,100 square feet and was designed in association with Studio 9491 and Fit-Out work, providing consumers with an immersive shopping experience. It offers an experiential journey, capturing the essence of Pataudi heritage and architecture as the pattern of creating space, the store theme being classic with a modern flavor, elegant and understated, to reflect the brand personality. .

Operating in the Bridge to Luxury (BTL) and high-end segments, House of Pataudi currently offers Myntra customers a distinct range of 2,500 to 3,000 styles in the apparel, footwear and home segments. House of Pataudi has established itself as one of the leading players in the men’s ethnic clothing industry and is one of the most searched brands on Myntra. The brand caters to discerning Indian shoppers who value authentic experiences and detailed aesthetics, at an ASP of around INR 1500.

Commenting on the launch, Bollywood actor, Saif Ali Khan said, “We are extremely excited about the launch of the new store in Mumbai, especially as it is located at Palladium Mall, one of the most sought after by Mumbaikars for shopping in fashion and lifestyle. The aesthetics of the store perfectly reflect the personality of the brand and the values ​​it represents. Our latest offerings are meant to excite customers who enjoy wearing ethnic clothing, with our everyday and occasion collections. I’m honored to receive the love that customers have shown towards the brand over the years, and with this store addition, I look forward to delighting them even more by making their moments even more special.

Speaking about the launch of House of Pataudi’s new store, Manohar Kamath – CXO and Chief – House of Brands, Myntra said, “House of Pataudi is one of the most purchased ethnic clothing brands on Myntra. The brand’s unique designs reflect the magnificence and opulence of the heritage associated with Pataudi. Collections like Rozana and Jashn are well placed to meet the needs of all aspiring buyers and ethnic clothing enthusiasts in general. We are delighted with this step. »

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