Reebok × ALL GONE & PAPERBOY Club C “AGPPB”
Available exclusively at ComplexCon, November 19
At ComplexCon, Long Beach, 2022, Michael Dupouy, author of the legendary saga “ALL GONE, The Finest of Street Culture”, celebrates 16 years of the emblematic work with a photographic retrospective: “ALL GONE, curated archives, 2006- 2021”. In honor of the occasion, in collaboration with popular restaurant brand Paperboy, a hyper-limited pair of Reebok’s signature Club C sneakers ($150) will be unveiled and go on sale Saturday, November 19, exclusively at the stand. ComplexCon by ALL GONE.
Co-designed by Michael Dupouy and James Dridi (founder of Paperboy), the Reebok Club C “AGPPB” (All Gone PaPerBoy) is limited to 150 pairs.
“Mythical model, icon of sneaker culture in the broadest sense, product that is for everyone, easy to wear, for all styles, and which has gone through all fashions and trends, the Reebok Club C is a true ideal of all wardrobes. “commented Dupouy. “So the idea was to create something simple and honest, to stick to the origins of the product and not change its DNA. And frankly, with Paperboy, we are just delighted to bring a little French freshness to American soil, to Los Angeles.
Decidedly clean and vintage, the all-white pair with pale pink accents nods to the signature colors of ALL GONE’s website and its all-pink photo retrospective exhibited at ComplexCon, Long Beach. The elevated design offers an ultra-premium leather upper with ALL GONE and Paperboy logos and logos appearing throughout. Most notably, the ALL GONE logo is embroidered into Club C’s iconic window box in white-on-white, as if it had just disappeared (similar to the collectibles spread across its pages that the book has been paying homage to for 16 years).
This union between three protagonists, ALL GONE, Paperboy and Reebok is organic, natural, honest and sincere, resulting in one of the rarest Reebok limited sneaker releases of the year.
To purchase, consumers can visit ALL GONE’s ComplexCon experience on Saturday, November 19, booth B35. The launch will take place in the presence of Michael Dupouy and James Dridi, who will be on hand to chat with participants and sign selected pairs.
NOTE: Dupouy, with Colette, has already collaborated with Reebok on its Pump model in 2009 for the 20th anniversary of the shoe, then on the Instapump Fury in 2014. James Dridi’s Paperboy also collaborated with Reebok and Beams in 2021 on the Club C 85 and Club Heritage C.
About ALL GONE
ALL GONE is a limited-edition annual publication that has documented cult street culture products every year since 2006. Visit https://www.allgonebook.com and follow @michael_lamjc for more.
About Paper Boy
Paperboy is the favorite American and Japanese inspired sandwich shop and coffee shop of the new Parisian generation. A place that federates a community, at the origin of many lifestyle collaborations. Visit https://www.paperparis.shop and follow @paperboyparis for more information.
About Reebok Design Group
Reebok Design Group (RDG) is the global brand center for design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG upholds Reebok’s historical heritage, philosophy and DNA to authentically deliver a unified brand directive and consumer experience on a global scale. A division of SPARC Group, RDG is headquartered in Boston, MA. For more information, visit Reebok.com or, for the latest news, News.Reebok.com. Discover Reebok on Instagram, Twitter and YouTube.