Puff design! Fashion fans compare Kanye West’s new £200 Yeezy Sulfur trainer to a ‘failed pastry’

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Puff design! Fashion fans compare Kanye West’s new £200 Yeezy Sulfur trainer to a ‘failed pastry’

  • The star’s Yeezy Sulfur shoe, which sells for around £200 a pair, was launched in May, but the brand asked for comment on the unusual design this week.
  • Many have compared the yellow sneaker, which has a sock-like interior and a case that looks like shark teeth, to foods such as ‘unbaked pastry’ and ‘cold butter’
  • Baking giant Greggs said the shoe was ‘two sausage rolls short of a multipack’
  • West, 45, founded the brand in 2006 and collaborated with Adidas on the shoe

Kanye West’s latest shoe design has left some fashion fans as cold as a chilled pastry.

The star’s new Yeezy Sulfur 450 shoe, which sells for around £200 a pair but has cost as much as £400, has seen many on social media comparing the yellow trainer to failed sausage rolls, Italian pasta and foam banana candies.

British baking brands Greggs and Ginsters both shared their take on the fashion item on Twitter, with Greggs suggesting a pair is “two less sausage rolls than a multipack”.

Doughy giant Ginsters had a blast, calling the design, which is a collaboration between West’s fashion company and Adidas, “familiar.”

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I bet they wished they hadn't asked!  Kanye West's Yeezy Sulfur shoe, which sells for around £200 a pair, launched in May... but the brand asked for comment on the unusual design this week

I bet they wished they hadn’t asked! Kanye West’s Yeezy Sulfur shoe, which sells for around £200 a pair, launched in May… but the brand asked for comment on the unusual design this week

The unique design has seen prices soar to £400 a pair...but not everyone is a fan, it seems

The unique design has seen prices soar to £400 a pair…but not everyone is a fan, it seems

The odd trainer features a sock-like interior, with a yellow outer shell that resembles shark teeth.

West’s brand didn’t quite get the reaction it was hoping for when it asked people for their thoughts on the 450 Sulfur shoe on social media Monday.

Many were scathing about the design. @DaleMeachen wrote: ‘These are truly the worst shoes I have ever seen. You’ve posted horrible stuff, but it takes the biscuit.

@cattzee3 wrote: “Is this cold butter art?” while @soulboydaveybee added, “You might be infringing the copyright of Gregg’s Cheese and Onion Dough.”

Many people have compared the original sneakers to popular foods.

@SkipMcGowan posted a photo of steamed and crimped Chinese buns and joked, “I will have them, but only if they come with the soy and rice vinegar dip. I don’t like sweet pepper.

One shopper said he purchased a pair but wearing them prompted several comments. @stptweetinisaac wrote: Hello, yes I spent $450 on your extremely cool shoes and I wear them everywhere but people tell me I look like I’m wearing pierogi [Polish pastries] on my feet.

@AShepherdWrites had a different memory shock saying, “They remind me of those chewy bananas you mixed at 10p back then.”

Money moves: Kanye West (seen in November 2019) and his legal team recently filed a 'YZYSPLY' retail trademark, online ordering services and online retail store services according to TMZ Monday morning

Money moves: Kanye West (seen in November 2019) and his legal team recently filed a ‘YZYSPLY’ retail trademark, online ordering services and online retail store services according to TMZ Monday morning

Mall couture: However, the publication says the new filing suggests it is trying to reach even wider with the possibility of physical stores, as seen at Paris Fashion Week in March 2020

Mall couture: However, the publication says the new filing suggests it is trying to reach even wider with the possibility of physical stores, as seen at Paris Fashion Week in March 2020

Leading the way: The entrepreneur has already been using the Yeezy Supply name for years to sell his limited-edition sneakers and apparel

Leading the way: The entrepreneur has already been using the Yeezy Supply name for years to sell his limited-edition sneakers and apparel

A father of four, West, 45, has previously teamed up with Balenciaga and has a ten-year contract with Gap to collaborate with the fashion label he founded in 2006.

This week, it was revealed that the rapper and his legal team recently filed a trademark for “YZYSPLY” retail stores, online ordering services, and online retail store services, according to TMZ.

The entrepreneur has already been using the Yeezy Supply name for years to sell his limited-edition sneakers and apparel – and now it’s believed he could open physical stores selling the brand.

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