The Sneaker Party returns to Pensacola to showcase some of the most stylish and exclusive shoes on the market.
Started by three friends, the Sneaker Party is a sneaker convention that includes more than 40 vendors who buy, sell, and trade new and rare shoes and merchandise.
The event will take place at Booker T. Washington High School at 6000 College Parkway from noon to 5 p.m. on April 3. There is a $10 entry fee and a $75 vendor table fee.
The three friends, Brandon Capehart, D’Andre Toler and Dalonté Gibson, grew up together playing basketball. After graduating from high school, Capehart and Gibson began helping Gibson’s brother, Marcus Berry, promote his Grind til We Rich clothing brand in Pensacola.
Eventually, Toler suggested expanding his business by creating his own sneaker convention. He came up with the idea of a party for sneakerheads to come and have fun.
“I wanted to have a sneaker convention in Pensacola because I love sneakers and the culture,” Toler said. “I wanted an event where the whole sneaker community could come together and show off their sneaker collection, but also allow them to earn some money.”
Ever since they all played basketball, their love of sneakers has always been ingrained in them.
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Capehart, who owns dozens of pairs of sneakers, said he knew it would be a great idea to combine their love of sneakers with finding other ways to make money.
“I’ve always been a sneakerhead and sneakers,” Capehart said. “So I thought, let me do something to bring all the sneakerheads together.”
The trio planned to hold their first Sneaker Party in March 2020, but the pandemic kept them waiting an entire year. Then in February 2021, they finally held their first Sneaker Party at the Town & Country Plaza mall on North Pace Boulevard.
They brought about 500 people and 40 vendors to the event. Since then, they’ve held a Sneaker Party every few months at Pine Forest High School or Booker T. Washington High School, and the party has grown steadily.
The group opened Pressure Footwear and Apparel at 85 W. Hood Drive in January. The store sells exclusive shoes and merchandise from brands such as Jordan, Yeezy, and Supreme.
Gibson, who personally owns nearly 200 pairs of shoes, likes the store because of what it offers to a small town like Pensacola.
“It’s a small town, so a lot of the exclusive shoes don’t drop here. They only drop in the big cities or the boutiques or something,” Gibson said. “So the point of the store is to bring these shoes here that everyone just sees on YouTube and the internet. They’ve never seen them in person, so that’s what I get out of it. When someone come in here like, ‘Man, I’ve never seen them in person before’ that’s who we’re doing this for.”
Now that the store and the fifth Sneaker Party event are slated for April, the three men hope to reunite their fellow sneakerheads within Pensacola and help grow the culture.
For Toler, Sneaker Party lets others get together and find exclusive shoes you can’t find anywhere else.
“There aren’t a lot of choices in the mall,” Toler said. “Thus, it allows sneaker consumers to have the opportunity to purchase exclusive sneakers in an intriguing atmosphere.”
For more information on Pressure Footwear and Apparel and the Sneaker Party, visit facebook.com/Pressurefootwearandapparel.