If you’re dreading On Running’s terrifying Cloudmonster sneaker, perhaps Nepenthes New York can allay your fears with their latest editorial.
The ever-stylish Nepenthes NY is an underrated quality content machine, frequently churning out killer editorials, featured features and interviews for its website and social media pages.
All this while maintaining its massive stock of products from house brands such as NEEDLES, Engineered Garments and South2 West8 and curated third party brands such as Alden, BAGSINPROGRESS and Suicoke.
Basically, if you want a crash course in taste, Nepenthes NY is a good place to start.
Having already curated the rollout of the Engineered Garments x Vans capsule, Nepenthes NY is taking a moment to get the most out of its new footwear delivery: On’s massive Cloudmonster sneakers.
These beefy runners feature the Swiss sportswear brand’s largest CloudTec outsole, boosting the shoes’ cushioning capabilities through the stratosphere.
Nepenthes NY chose to showcase heavyweight Cloudmonster amid New York’s subway stations, juxtaposing the aforementioned Nepenthes brands’ tech-y sneakers and gear with the grungy subway.
“We used the transit system because it’s symbolic for NYC but not generally glorified,” Nepenthes NY said, pointing out that while On’s Cloudmonster is a technical monster, uh, it’s also a shoe. inherently versatile. Well made tip.
To get the point across, Nepenthes New York complements the brightly colored Cloudmonster with patterned ripstop polyester layers from NEEDLES Sportswear, camo from South2 West8 and endearing leopard print from Engineered Garments.