With the Nothing Ear (1) released just over a year ago and the Nothing Telephone (1) debuted recently in July, Nothing is now preparing its third offer, the $99 USD Nothing Ear (stick) The launch is scheduled for November 4. Around the same time as the latest release, Nothing is set to launch its first physical outlet at 4 Peter Street in London’s Soho district, a stone’s throw from stores such as Supreme. Arriving sometime before Christmas, the store would be designed as a boutique rather than a typical tech store, inspired by the iconic Olivetti stores in Italy and part of the founder Carl Peito create a futuristic and avant-garde consumer technology brand.
“The opening of our first store in the UK is an important milestone for Nothing. Following the successful launch of Ear (1) and Phone (1), this is the perfect time to shake things up and offer our community a space where they can engage with each other and with our products. Doing this in our home market, in the heart of Soho – the home of innovative design – makes perfect sense,” Ryan Latham, chief executive of Nothing, said in a Press release.
Mimicking the shoe drop strategy, first store visitors will have the opportunity to purchase 100 serialized Ear (sticks), receive free products including t-shirts and sweaters, and purchase all three items from the Nothing product line. Stay tuned for more details regarding exact dates and store designs soon.
4 rue Pierre,
London W1F 0AD,
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