Speaking at the grand opening, Zareen said, âI’m super excited to be opening this beautiful adidas store today. It reminds me of my first store visit – when I bought my first pair of adidas shoes. It was a monumental moment for me as it was a pair that empowered me, and to this day, I cherish it. It was my entry into the world of adidas, and from there the possibilities for me were endless.
In line with adidas’ long-term vision and commitment to sustainability, the store houses a dedicated ‘Sustainability Wall’, which has been crafted from e-waste, displaying the End Plastic Waste logo.
Commenting on the store launch, Sunil Gupta, Senior Director, Brand adidas said, âWe are absolutely thrilled to open another phenomenal store in the heart of Bengaluru. The store not only provides our consumers with a global shopping experience, but also gives them a glimpse into the world of possibilities with adidas. We constantly want to improve our consumers’ in-store experience through innovation, creativity and design.