Nike reveals the shoes and uniforms athletes will wear at the Tokyo Olympics


Nike’s theme for the Tokyo Summer Olympics is “Rawdacious”. This is the name of a new pink, orange and crimson color scheme that will appear on basketball, running and football shoes that will be worn in competition or during moments in between.

The bold color palette was created to capture the emotions of sports put on hold before making a ‘triumphant return’. The Summer Games were originally scheduled for last summer but were delayed until this year due to the pandemic. (Due to the commitment to branding, you’ll still see the Tokyo Olympics referred to as the “2020 Games” this year.)

“Color has the nuanced ability to invite both reaction and reflection,” Martha Moore, Nike’s vice president of Central Color Product Design, said in a statement. “You see a color, and you immediately react in a certain way. Color can also open the door to history, to connections to other disciplines and to memory. In creating this year’s palette, we’ve made an effort to look at color holistically to best represent a moment in time.

What’s in store? – The “Rawdacious” line of sneakers is led by the Air Zoom Alphafly Next%, one of the innovative sneakers in Nike’s record-breaking marathon series. This is the shoe Eliud Kipchoge wore when he became the first person to run a less than two hour marathon, although the time was not recognized as official.

The pack also includes the Basketball GT Run, one of three brand new basketball sneakers that Nike has released this year. The Air Zoom Pegasus 38 and Pegasus 38 will be aimed at a more relaxed race, while the Tiempo and SB Pollen could compete for soccer and skateboarding, respectively.

Allowing Nike to reintroduce itself – While the “Rawdacious” sneakers were created specifically because of the Olympic delay, Nike is also in the semi-uncomfortable position of reintroducing some of the equipment it had already announced last year. As a reminder, American athletes at the medal stand will wear windbreakers and pants made entirely from recycled materials – as well as the FlyEase Glide, a hands-free sneaker made from 50% recycled materials.

The US women’s basketball team will wear a special ‘Red Dynasty’ uniform designed to celebrate the start of their six-consecutive gold-medal streak in 1996, an unprecedented streak that could well expand to seven this summer. . The coolest uniforms of all, however, will go to the skate teams of the United States, Brazil and France, all of which were designed by Piet Parra and use 100% recycled polyester.

As has been said, Nike and Piet Parra will also be releasing an SB Dunk Low for the occasion – which is sure to be the most publicized Olympic piece of all.

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