Nike lands in Houston with a new, technically improved store


Attention, Houston sneaker fans. The world’s biggest footwear brand is kicking things off with a new digitally-enabled local outpost. Nike by CityCentre opened on March 17, promising a technical approach to shopping for these high-tops, low-tops, and Jays (that’s Air Jordans in sneakerspeak).

This new 5,298 square foot store (822 Town and Country Blvd. Suite 106) will pay special attention to female customers. Women can spend one-on-one time with the store’s athletes for product knowledge, bra-fitting and styling sessions, according to a press release. Women can also find an assortment of performance bras and leggings.

What makes the new technical shop? The CityCentre premises will offer Nike’s SNKRS PASS on the Nike SNKRS app, which uses GPS location to determine if a nearby Nike location has their preferred style available in their size.

Rather than calling, shoppers can connect with in-store staff using Swoosh Text, an SMS messaging service, to check inventory, get product recommendations, and more.

But it’s all about fit and sneaker, right? Nike by CityCentre will wear shoes such as Air Force 1s, Air Max 90s, and more, a press release notes. Popular Jordan shoe and apparel styles for men and women will also satisfy the Swoosh obsessive.

Noting in a press release that the company is committed to the local community, Nike by CityCentre aims to be staffed with at least 50% Houston-area personnel.

Nike by CityCentre; 822, boul. City and Country Office 106; For opening hours and more information, visit store location.

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