The world’s leading athletics brand has revolutionized sustainable innovation.
As part of its mission to serve the future of athletes and sport, Nike has been infusing sustainable practices into its operations and products for more than 30 years. Innovations such as Nike Air, Flyknit, Flyleather, Space Hippie and Next Nature each set new aesthetic and performance standards for sustainable design and became icons in their own right.
But this September, the world’s biggest athletics brand is taking its sustainability efforts to new heights with Forward – arguably its most significant wearable innovation in 30 years – which Nike says will change the future of design. and garment production.
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So what exactly is Nike Striker? It is not a specific product, but rather a revolutionary material and an innovation platform that connects several thin layers of textiles using a needling process that tangles them to create a final textile. Drawing on more than five years of research and development, Nike Forward has been specifically designed to promote circularity and reduce environmental impact.
In fact, due to the use of recycled materials, reduced energy consumption and lower material density, the Nike Forward material reduces the carbon footprint by an average of 75% when used. in place of traditional fleece material to make a wearable product.*
The manufacturing process also requires fewer steps than that of traditional knitted or woven materials. The result? A lightweight and breathable hoodie that will always keep you warm on a freezing winter walk.
The first iteration of products made with Forward features two timeless pieces in a classic gray hue – a lightweight yet warm sweater and hoodie that are sure to serve as staples in your wardrobe.
Plus, both are made without water in the dyeing or finishing process. The first products using this innovative new material are also made with at least 70% recycled content (we love to see it).
But, as we all know, the environmental impact of our fashion choices extends beyond the store where we buy them. Overwashing our clothes can increase our carbon footprint, and neglecting them can lead to more clothes ending up in the landfill after pilling or losing their shape.
That’s why Nike recommends washing your Nike Forward or Crew Hoodie every fifth wear (yes, it’s not a wear-and-wash type sweater), washing it only in cold water, and hang it to air dry. Sticking to this will minimize your impact on the environment and ensure that your beloved new item is kept in pristine condition for years to come. It may also be beneficial to invest in a cloth razor in case of pilling.
As with other Nike innovations, the first Forward pieces were carefully designed to be stylish, durable and, above all, comfortable. It’s not bulky and takes time to break in, like any good pair of shoes or a stiff new shirt. But once that’s done, expect a sculptural (almost) seamless fit with raw-cut pockets.
While Forward comes in the form of a hoodie and crew today, it has the ability to gain a broader presence across the brand in the future as part of Nike’s will. to serve the future of athletes, sport and the planet. It serves as a real sportswear uniform and is already expected to become a staple among athletes and regular shoppers around the world.
*The carbon footprint of the Nike Forward material is based on a cradle-to-gate assessment reviewed by PRé Sustainability BV. Trims and other minor components are excluded from the results.
The Nike Forward Hoodie and Nike Forward Crew are available now at Nike.com.au, starting at $150-$170 AUD. To learn more about Nike’s sustainability initiatives, visit here.