A week after Nike and Tom Sachs reminded the sneaker community that their shoes shouldn’t be the most interesting part of their personality, the two have announced that they have a giveaway for their NikeCraft NFT owners. Each holder will have the chance to receive a free NikeCraft general-purpose shoe, the duo’s most “boring” sneaker to date.
Rocket launch — Thanks to Tom Sachs: Rocket Factory, a cross-dimensional NFT fabrication facility from the designer, those who own a Rocket NFT assembled with a NikeCraft-branded component will be able to cash in. Once “astronauts” log into their wallet on the Rocket Factory website, they can choose their shoe size and ship via the “Hangar” on June 10, the same day GPS is released to the general public. There is a time limit though, with the opportunity limited to just 24 hours.
The general-purpose shoe, which takes on the appearance of a basic sneaker with a minimalist design, is not about the bells, whistles and impressive mentions. While Sachs is known for his outlandish designs with Nike, the GPS was created as a utilitarian shoe meant for everyday wear. As simple as GPS may sound, the hype for the sneaker is still high, and the giveaway for NFT holders is sure to be the envy of other sneakerheads.
How it works – A Tom Sachs: Rocket Factory rocket is made up of three NFT components – a nose cone, body, and tail assembly – and each component is marked with 1 of 30 unique marks. There are two types of completed Rocket NFT, Frankenrockets and Perfect Rockets, the former consisting of unmatched branded pieces and the latter consisting of three assorted pieces. The factory took to Twitter to announce that “any TSRF ‘astronaut’ holding an assembled Rocket NFT” will be able to claim a pair, meaning a Frankenrocket is accepted as long as it contains at least one NikeCraft component.
The intersection of NFTs and fashion has quickly become routine. Everyone from Prada to Nike has entered the metaverse, and Rare even wants to turn losses on the SNKRS app into NFT. While the metaverse can be difficult to navigate, the Sachs has emphasized transparency and accessibility to encourage community participation.
If you’re not part of the “NikeCraft Crew,” you can still try to purchase the GPS when it releases June 10 through the NikeCraft website for $110. On release day, we’ll see just how accessible the sneaker is.