It’s a big month for Louis Vuitton in Beverly Hills.
The luxury house hit 90210 with a pair of new high-profile offerings, first on July 16 with the launch of a dedicated menswear store at 420 North Rodeo Drive. The location, Louis Vuitton’s first menswear store in California and eighth in the country, features the Fall/Winter 2022 collection designed by the late designer Virgil Abloh, luggage, watches, leather goods, footwear, accessories, furnishing items, a perfume counter and hot items. – stamping service that offers buyers the possibility of personalizing leather goods. The perfume counter also offers personalized engraving of cologne bottles.
Aside from the luxury must-haves, what’s sure to be a talking point for those browsing the rooms is the art. The shop houses a “Giant Man” sculpture designed by Abloh in a hands-on position, as well as murals commissioned by Alex Proba and a three-dimensional acrylic painting on stainless steel and mirrors by artist Marisa Ferreira.
A stone’s throw from the menswear address, a second Louis Vuitton moment this month thanks to the traveling exhibition 200 Trunks 200 Visionaries. Unveiled in France in December – in the historic house of Louis Vuitton in Asnières to mark the milestone anniversary of the brand’s founder – the exhibition arrives from Singapore and takes over a contemporary space at 468 North Rodeo.
Open to the public every day until September 6 (with online reservations available), it includes 200 trunks designed by friends of the Maison, drawn from the worlds of “arts and culture, science, sport, global causes” and more, including Gloria Steinem, Alex Israel, Pat McGrath, Lego, Nigo, Peter Marino and Frank Gehry, to name a few. The trunks will eventually be auctioned for charity by Sotheby’s.
“This project has always been about creativity,” says Faye McLeod, LV’s visual image director. “A true tribute to Louis’ ingenuity and entrepreneurial spirit. We see how such a cross section of talent responded to the same brief while taking a moment to appreciate the man himself.