New menswear boutique, ‘200 Trunks’ exhibit – The Hollywood Reporter


It’s a big month for Louis Vuitton in Beverly Hills.

The luxury house hit 90210 with a pair of new high-profile offerings, first on July 16 with the launch of a dedicated menswear store at 420 North Rodeo Drive. The location, Louis Vuitton’s first menswear store in California and eighth in the country, features the Fall/Winter 2022 collection designed by the late designer Virgil Abloh, luggage, watches, leather goods, footwear, accessories, furnishing items, a perfume counter and hot items. – stamping service that offers buyers the possibility of personalizing leather goods. The perfume counter also offers personalized engraving of cologne bottles.

Aside from the luxury must-haves, what’s sure to be a talking point for those browsing the rooms is the art. The shop houses a “Giant Man” sculpture designed by Abloh in a hands-on position, as well as murals commissioned by Alex Proba and a three-dimensional acrylic painting on stainless steel and mirrors by artist Marisa Ferreira.

A look at the exterior of the Louis Vuitton menswear store in Beverly Hills.

Brad Dickson

A look inside the Louis Vuitton menswear store in Beverly Hills.

Brad Dickson

A stone’s throw from the menswear address, a second Louis Vuitton moment this month thanks to the traveling exhibition 200 Trunks 200 Visionaries. Unveiled in France in December – in the historic house of Louis Vuitton in Asnières to mark the milestone anniversary of the brand’s founder – the exhibition arrives from Singapore and takes over a contemporary space at 468 North Rodeo.

Open to the public every day until September 6 (with online reservations available), it includes 200 trunks designed by friends of the Maison, drawn from the worlds of “arts and culture, science, sport, global causes” and more, including Gloria Steinem, Alex Israel, Pat McGrath, Lego, Nigo, Peter Marino and Frank Gehry, to name a few. The trunks will eventually be auctioned for charity by Sotheby’s.

“This project has always been about creativity,” says Faye McLeod, LV’s visual image director. “A true tribute to Louis’ ingenuity and entrepreneurial spirit. We see how such a cross section of talent responded to the same brief while taking a moment to appreciate the man himself.

The exterior at 468 North Rodeo Dr. in Beverly Hills. According to the brand, “The building’s white facade makes an immediate impression thanks to the colorful stripes that fill the windows and echo an old Louis Vuitton trunk motif.”

Courtesy of Louis Vuitton

Striped stairs led guests to the second level exhibition space.

Courtesy of Louis Vuitton

A personalized space highlights the special chest.

Courtesy of Louis Vuitton

A collection of trunks lines the exhibition route.

Courtesy of Louis Vuitton

Gloria Steinem is seen on digital screens in a lifestyle area at the end of the exhibit which also features books and giveaways.

Courtesy of Louis Vuitton

Atmosphere inside Louis Vuitton 200 trunks, 200 visionaries: the exhibition. At one point, visitors also pass by “an audio speakeasy” featuring a 200-track jukebox designed by DJ Benji B.

Courtesy of Louis Vuitton

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