Miniklub expands its offline presence and opens a store in UP


MiniKlub – a leading baby clothing brand that offers a carefully designed range of baby clothing and care products, has launched its brand new store in Muzaffarnagar, UP. Located in Gaushala Road, New Mandi, the new stores offer a wide range of safe and comfortable clothing for newborns up to 8 years old.

Founded in 2013, MiniKlub, from the house of First Steps Babywear, has grown into a fast-growing omnichannel brand with a presence in over 450 multi-brand outlets, leading online retailers and exclusive branded stores – both physical and online. After successfully marking its presence in 26 cities with 45 exclusive brand stores. Inspired by the spirit of childhood, MiniKlub takes the greatest care in the design of products for the comfort and safety of babies. MiniKlub also prides itself on following a sustainable manufacturing process while bringing the best quality products to market. The retailer now operates over 450 multi-brand outlets with a strong presence on e-commerce platforms like Amazon, Myntra, Flipkart and Ajio. Miniklub delivers all over India through its e-commerce platform.

MiniKlub’s offerings include necessities, baby clothes, kids fashion, shoes, toys, travel, baby care and more all under one roof.

In addition, the brand has expanded its product portfolio titled “Preemie Range” designed for premature babies, developed with extra care and in pure cotton. The product comes with a flat appearance which minimizes any potential irritation to babies sensitive skin. The garments also have snaps that make it easy to wear and change. In addition, the size labels are also positioned in a place that does not interfere with baby’s skin.

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