Merrell launches “Beacon” design competition


Footwear brand Merrell commissions UK-based architects, engineers, artists, designers or students of these disciplines to design a small temporary ‘lighthouse’ for the UK’s most remote island, Foula.

Entitled “The Beacon Project”, the competition was launched with the aim of raising awareness of the physical and mental benefits of outdoor experiences and activities. Free to enter, it compels designers to come up with a structure that provides a resting place for visitors to take a break and relax. Above all, however, they must ensure that their structure is made from natural building materials or fully recyclable and environmentally friendly.

“The Beacon Project was created to inspire adventure and highlight the many benefits of the great outdoors,” says Merrell Marketing Director Simon Sweeney. “We are looking for young designers to help us develop a unique structure that reflects this – celebrating its surroundings and paying homage to a peaceful and beautiful island.”

The winning design will be selected in July by a jury. It will then be built in Foula, near the mainland of the Shetland archipelago between the United Kingdom, the Faroe Islands and Norway. They will also win a cash prize of £1,000 (approximately US$1,230) and, along with the five shortlisted designers, will receive £300 (US$300) worth of Merrell clothing and footwear of their choice.

“In a society of overstimulation, the competition was launched to provide an antidote, an inspiring space outdoors for those seeking solitude – a place where they can take stock, gather, refresh and reboot,” said added the mark.

Entries are open until June 30 and details can be accessed via the competition’s dedicated website.

Merrell recently unveiled their collaborative collection with South Korean streetwear brand LMC, which sees the Hydro Moc, Hydro Slide and matching socks updated with a mix of aesthetics from both brands respectively.

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