Dallas Mavericks owner Mark Cuban understands how important sneakers are in the NBA, and there’s no bigger talking point in the shoe game right now than the first signature shoe from Luka Doncic, the Luka 1. The entire Mavericks coaching staff rocked them in the home opener, and Cuban carried them as well.
Luka was blown away by how supportive his shoes were. Several college basketball teams are wearing them this season, and a handful of NBA players across the league have already played in their signature shoes. Expect that number to increase due to the comfort of Doncic’s kicks.
The Mavericks boss did an episode of Sneaker Shopping with Complex at Politics in Dallas where he talked about all things footwear, from pitches on Shark Tank to Luka 1. Here’s a preview of the episode.
The episode went through Cuban’s appearance over the years, from rocking the first Air Force Ones to his 2012 Skechers commercial to his current shoes. He rocked Luka’s signature kicks in the video, and he had this to say about Doncic’s deal with Jordan Brand.
“Luka is authentic. One of the beautiful things about him is that he is who he is. He’s not trying to be anything, and he’s no different when the cameras are on. He loves shoes. He LOVES shoes. He loves colors. He loves design, and he’s all about it. So you’ll see him trying on all the different styles and all the different looks. Then what he came out last year and this year they look good, and they’re comfortable and light. For me, I like wearing them and using them. You can play ball with them.”
Cuban spoke about his support for his star player and how Luka offers him all his new boots these days.
Cuban also tells a story about former Mavericks player and current vice president of basketball operations Michael Finley and his original Jordan brand sneaker deal when they launched. This is just one of many stories in the must-see episode.
Cuban returns to the near-miss of signing Michael Jordan before making his return with the Wizards, and he expressed his excitement for this year’s Mavericks. How not to be enthusiastic about Luka Doncic?
Expect to see Cuban in every game this season as he cheers on his team for what everyone hopes will be another deep playoff run. Don’t miss it.