Louisville coach Jeff Walz wears “Swag on 12” shoes during games

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Adam Wells has always considered himself a “sneakerhead”. “Growing up in Murray, going to tennis camp (kid), you had to have cool shoes,” Well said. before choosing to work more on shoe design four years ago. It was only during the COVID-19 pandemic that he decided to take this passion head on. “The demand has gotten so high from my friends and family alone,” he said. one of 15-year-old Louisville women’s basketball coach Jeff Walz. The head coach has been wearing the shoes since last season. “I probably have about 14 or 15 at home and that’s pretty neat,” Walz said. “If you want your language or whatever, it’s pretty fun.” Describing the process like “fixing a car,” Wells says it takes between one and three days to finish a shoe. He calls his shoe business, “Swag out of 12.” “I would get photos of Jeff wearing the shoes and the caption on Instagram would still be, ‘On a scale of 1-10, Jeff’s booty is out of 12′”, Well said. “So when I had to do that, I chose ‘Swag on 12’.” Walz and others in the women’s basketball program love custom shoes and it’s even become a locker room gag before games. “They’re always different. There’s never the same shoe,” said UdeL student director and Jeff’s nephew Brady Walz. it’s always interesting to see what he walks the floor with.” When the Cardinals take to the floor Saturday against Tennessee, they’re hoping to reach the top flight. Eight and beyond. Regardless of how this season ends for UofL, Wells supports this team and his friend for life and will make sure their basketball game is always top notch.” We didn’t expect this much but I love doing it and it doesn’t get any better than Jeff,” Well said. “He’s genuine. He’s genuine.”

Adam Wells has always considered himself a “sneakerhead”.

“Growing up in Murray, going to tennis camp (kid), you had to have cool shoes,” Well said.

Wells spent her time working in business and internet marketing, before choosing to work more on shoe design four years ago. It was not until the COVID-19 pandemic that he decided to take this passion head on.

“The demand has gotten so high from my friends and family,” he said.

One friend Wells needed his own shoe for was one of 15-year-old Louisville women’s basketball coach Jeff Walz.

The head coach has been wearing the shoes since last season.

“I’ve probably got about 14 or 15 at home and that’s pretty good,” Walz said. “If you want your tongue or whatever, it’s kind of fun.”

Describing the process like “fixing a car,” Wells says it takes between one and three days to finish a shoe.

He calls his shoe business “Swag on 12”.

“I was getting pictures of Jeff wearing the shoes and the caption on Instagram was always, ‘On a scale of 1-10, Jeff’s swag is a 12,'” Well said. “So when it came down to me doing that, I said ‘Swag on 12’.”

Walz and other members of the women’s basketball program love custom shoes, and it’s even become a common locker room gag before games.

“They’re always different. There’s never the same shoe,” said Brady Walz, UdeL student director and Jeff’s nephew. “He has his face on them, which is different for some people, but it’s always interesting to see what he’ll walk on the floor with.”

When the Cardinals take to the field Saturday against Tennessee, they hope to reach the Elite Eight and beyond.

Regardless of how this season ends for UofL, Wells is supporting this team and his friend for life and will ensure their basketball game is always top notch.

“We didn’t expect it to come to this, but I love doing it and it doesn’t get any better than Jeff,” Well said. “He’s genuine. He’s genuine.”


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