Kasama Rum launches limited-edition bottle design with fashion house Natori

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Kasama, Filipino founder Alexandra Dorda’s acclaimed small-batch rum that celebrates the Philippines and aims to redefine the next generation of rum drinkers and makers, is launching its first limited-edition bottle designed in collaboration with Filipino founder Josie Natori of New York-based fashion house, Natori, to raise awareness and support Asian American and Pacific Islander Heritage Month.

Echoing the Kasama brand’s ethos as a love letter to the Philippines, the collaborative 750ml bottle is decorated with the lush vines and tropical flowers of Natori’s “Chikayo” print, which the brand is re-releasing to celebrate. his 45th birthday. To complement the bottle, Natori designed a limited-edition hand-embroidered beach bag with the same Chikayo motif, available exclusively on Natori’s website for $195.

“I’m incredibly excited to collaborate with Natori, a brand I’ve worn and admired for 12 years,” says Alexandra Dorda, Founder of Kasama Rum. “I have followed Josie’s success and seen how hard she has worked to put Filipino design and craftsmanship on the map. In November 2020, I was a speaker at a virtual summit called Entrepinayship Retreat and Josie was the keynote speaker. I remember watching her speak and being so inspired. It’s crazy to think that she reached out to me a few months later to work on a collaboration together, and I couldn’t be more grateful to have the opportunity to work with her.

“We are thrilled to partner with Kasama and Alexandra. Being able to collaborate with a fellow Filipino and support a charity based in the Philippines makes this partnership even more meaningful,” says Josie Natori, Founder of Natori. “We have evolved Natori into a lifestyle brand that meets East and West across all categories…Rum is now the latest extension, and certainly the tastiest.”

To give back to the Filipino community, 25% of every bottle and beach bag sold will be donated to Voice of the Free, an organization that fights against human trafficking in the Philippines. Kasama and Natori work with this organization as part of Natori’s “Natori Gives” campaign as modern slavery is a serious problem facing the Philippines due to poverty and limited opportunities. The Philippines is a source country for men, women and children subjected to sex trafficking and forced labour. The Global Slavery Index report estimates that 784,000 Filipinos are currently enslaved, many of whom are overseas migrants.

The limited-edition Kasama x Natori bottle will be available on Kasama’s website for $49.99. Additionally, the Kasama and Natori teams created five signature cocktail recipes to celebrate the partnership, inspired by Josie’s favorite flavor profiles. Full recipes can be found on the Kasama website.

About Kasama

Named after the Filipino term for ‘together’, Kasama pays homage to founder Alexandra Dorda’s Filipino-Polish heritage with a rum that defies the category. Kasama is produced and distilled in the heart of the Philippines and blended and bottled in Poland. The brand embodies a sunny spirit inside and out – the drink-friendly bottle contains golden rum aged in ex-bourbon American oak barrels with top notes of sweet pineapple, a hint of vanilla and a pinch of sea ​​salt. Leaving behind the typical tropes associated with old school rum brands like sailors and pirates and the absence of heavily spiced flavor profiles – Kasama brings a refreshing approach to both brand and palate to a category that needs a breath of fresh air.

About Natori

Maison Natori was founded in 1977 and is today one of the most recognizable designer brands in the fashion industry, with collections ranging from ready-to-wear, lingerie and nightwear. , home textiles, fine jewelry, accessories, bath, slippers, shoes. , fine jewelry, men’s loungewear and more. Each of the Natori brand’s collections – Josie Natori, Natori, N Natori and Josie by Natori – reflect the eponymous designer’s distinctive east/west aesthetic.

For more information:
https://www.kasamarum.com/pages/kasama-x-natori


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