Kanye West accuses Adidas of making Yeezy design decisions without him

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Kanye West is not happy with Adidas.

The rapper took to Instagram to express his apparent frustration with the retailer — which handles the manufacturing and distribution of his billion-dollar Yeezy brand — in a long, strongly worded direct message shared with Complex Tuesday.

July 2 happens to be Yeezy Day, when Adidas offers new and restocked styles of the brand at retail price, but West claimed the athletics giant didn’t ask his opinion before creating the commercial event. annual.

“Adidas came up with the idea of ​​Yeezy Day without my approval,” West began, before alleging that the brand “also brought back older styles,” “chosen colors and named them,” “hired people who worked for [him],” “has stolen [his] colors [and] styles” and hired a general manager — all without the rapper’s knowledge or consent.

Kanye West
Kanye West railed against Adidas in a lengthy direct message on Instagram on Tuesday.
CG pictures

The designer also claimed that Adidas “slowed production” on its Yeezy Gap partnership with Balenciaga, preventing West from releasing shoes as part of the collaboration despite his contract allegedly allowing him to design “casual shoes” outside of the Adidas umbrella.

white sneakers
West has worked with Adidas on his Yeezy label since 2015.
Getty Images

West also repeated his previous complaint that the sports retailer had “copied” his Yeezy slides with his Adilette 22 ($55) style, released as part of the Adidas Originals collection.

The ‘Yeezus’ hitmaker ended his missive by claiming that Yeezy accounts for 68% of Adidas’ online sales, writing, “God intervenes.”

Representatives for Yeezy did not immediately respond to Page Six Style’s request for comment.

While Ye is locked into his Adidas contract until it expires in 2026, the immediate future of his partnership with the brand is unclear. Still, the star is moving forward with her Gap team, having launched her Balenciaga designs in retail stores in late July.

West poses with models at his Yeezy Season 2 fashion show in 2015.
West poses with models at his Yeezy Season 2 fashion show in 2015.
Randy Brooke


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