Jimmy Choo’s Sandra Choi to Create Claridge’s 2022 Christmas Tree


LONDON – Jimmy Choo is taking over London’s Claridge’s Hotel in Mayfair this Christmas.

The luxury accessories brand’s creative director Sandra Choi is designing the festive tree, which will be unveiled in the hotel lobby on the morning of November 23.

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Jimmy Choo has just launched its winter 2022 campaign, shot in the famous hotel and featuring Iris Law, Mica Argaňaraz and Stan Taylor photographed by Angelo Pennetta.

“Claridge’s is a London icon. The perfect blend of glamor and decadence – big things are happening at Claridge’s. There is a magical energy as you walk through the doors that is infectious, from the warmth of the staff to the low-key buzz of guests in the lobby,” Choi said.

“And at night, the hotel invites you to party. Claridge’s is a London gem, it’s multifaceted, like the diamond that inspired our tree, like Jimmy Choo,” she added.

Choi's tree was once named The Diamond

Choi’s tree has already been given the name The Diamond.

Choi’s tree is already named The Diamond, a nod to the brand’s sparkly accessories, and it will be completed with a bow at the top of the tree, a motif that runs through the brand’s winter collection. Mark.

In 2021, the hotel invited Dior’s Kim Jones to design the Christmas tree, paying homage to couture craftsmanship.

“I am delighted to welcome Sandra Choi to bring the distinctive glamor of Jimmy Choo to the hotel. Christmas is always a truly magical time for us here at Claridge’s and this year we look forward to seeing guests and visitors walk into the sparkling world of Jimmy Choo,” said Paul Jackson, General Manager of Claridge’s.

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