by Doris Liu
Longchamp officially launched its flagship store on JD.com on July 2, offering a wide selection of fashion items, including bags and accessories, further enriching JD Luxury’s brand pool.
Longchamp’s core business is women’s handbags. The iconic Le Pliage nylon bag with Russian leather flap and handles, the Le Pliage Cuir leather bag and the latest fall/winter collection are all available at JD’s online flagship store.
Notably, the cooperation between Longchamp and JD falls under the Vendor Managed Inventory (VMI) model, a new initiative by JD Luxury that allows the brand to run the store independently, while benefiting from the services of warehousing and logistics offered by JD Logistics.
Longchamp was created by Jean Cassegrain in Paris in 1948, and gradually became a fashion and leather goods house in France.
To date, more than 300 luxury brands have opened official flagship stores on JD.com, covering categories such as bags, clothing, shoes, jewelry, watches, and more. JD Luxury will devote itself to expanding the matrix of major brands in the future and providing consumers with a more diverse and unique quality of life.
JD.com Inc. published this content on July 02, 2022 and is solely responsible for the information contained therein. Distributed by Audienceunedited and unmodified, on July 02, 2022 06:32:02 UTC.