Selfridges recently launched an experimental pop-up store at its Oxford Street location called Supermarketwith 3D printing robots and we went to have a look.
The pop up which will remain open until the end of the month includes a selection of “Innovative Leading Brands and Inspiring Collaborations” where visitors can watch 3D printing happen in real time while learning how materials such as atmospheric carbon are created.
according to luxury department store retailer3D printing robots will create everything from “juicy, plant-based steaks to lightweight handbags and recycled plastic furniture on demand.”
Located at The Corner Shop, Supermarket will also showcase new concept properties and exclusive NFT digital artwork, available for purchase in-store.
The store has a 2.3m tall robot environmental organization Parley for the Oceans, which uses 3D printing to turn plastic pollution into items such as household items, clothing and sunglasses.
The pop-up also comes with a series of laser-cut corset belts and bespoke dresses made with recycled ocean plastic by Iris Van Herpen, 3D-printed shoes by Jean Paul Gaultier, and real-time bespoke creations. . by artist Tejumola Butler Adenuga in collaboration with Crocs.
Perfumes and hand sanitizers from Air Company and diamonds made with reused atmospheric carbon from Sky Diamond can also be found inside.
“Through this year’s creative theme, Superfutures, we look at the future of retail, inviting customers to join us,” said Emma Kidd, Acting Creative Director of Selfridges.
“With our Project Earth commitments at its core, Supermarket is bringing our imagined future store to life, offering on-demand products as well as items made from upholstery materials of the future such as pineapple leather.
“We’re excited for our customers to explore Supermarket and hope to spark thoughts and conversations about consumerism and physical property.”
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