Giuseppe Zanotti x DeadFellaz NFT Launch Exclusive Design


The eponymous label enters the meta ecosystem.

The eponymous label enters the meta ecosystem.

Giuseppe Zanotti has officially joined the crypto market. The Italian luxury footwear brand is teaming up with NFT community DeadFellaz and neuno Marketplace for Metaverse Fashion Week, taking place March 24-27 on Decentraland.

Deadfellaz is a premier collection that seeks to bridge the virtual and physical divide by enabling customers to purchase digital and physical merchandise. Their collaboration with the Italian designer exclusively features 1,000 digital-only designs of the Giuseppe Zanotti COBRAS sneaker. “We immediately connected with the design of the COBRAS sneakers as it is strongly represented in our art and our brand philosophy, visually inspired by textures and colors. We are delighted to see Giuseppe’s extensive efforts to transform and adapt fashion in the digital age,” Bett said. , co-founder of DeadFellaz

The design will allow players to express their virtual individuality by dressing up their avatars. “COBRAS sneakers were my first thought when I had the opportunity to be part of such an innovative project,” Zanotti said in a press release, “Our brand new style of sneakers with a visionary aesthetic recently launched in partnership with American hip hop artist Young Thug.The 3D snake that wraps around the body of the shoe symbolizes power and transformation – embodying the spirit of this collaboration.

All neuCard holders of neuno’s reserved 500 Deadfellaz mints will receive the full digital outfit designed by neuno and DeadFellaz, including a bucket hat, bomber jacket, two shirts, plus the exclusive Giuseppe Zanotti Cobras sneakers. They will also benefit from a 20% discount on the purchase of the version of the COBRAS sneakers on the Giuseppe Zannoti site.

The look is available at Metaverse Fashion Week in the Boson DCL storyline, where the digital outfit and physical pieces can be purchased.

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