Gaucho – Buenos Aires announces a new design director to lead the company during this year’s New York Fashion Week

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The apparel industry was one of the hardest hit industries in 2020, according to The Business of Fashion. Sales of apparel and accessories were down 26% at retail stores compared to the previous year.

But now the market is recovering as the demand for clothing and footwear increases across the world. The global apparel market is expected to grow from $1.5 trillion in 2020 to $2.25 trillion in 2025.

In an industry dominated by big names like Nike Inc. NKE, Skechers USA Inc. SKXand lululemon Athletica Inc. LULUsmaller players such as Gaucho Group Holdings Inc.. WINE can help bring enthusiasm and a fresh perspective.

Gaucho is a company specializing in luxury real estate, leather goods, fashion and interior design. The company recently announced the appointment of Lautaro Garcia de la Peña as Design Director of its fashion and leather goods brand, Gaucho – Buenos Aires.

About the new director

De la Peña is a 29-year-old Argentinian jewelry designer. He holds a degree in architecture and brings to the table several years of experience having worked as a jewelry designer in Europe. He joins Gaucho’s creative team and will be the lead designer for the company’s jewelry collection, which is set to debut this year.

De la Peña will also lead the Gaucho – Buenos Aires 2022 collection show during New York Fashion Week, an event organized by Runway 7, which will take place at Sony Hall on February 11. New York Fashion Week is a prestigious event that brings together designers and fashion brands from around the world.

Fashion week is an intriguing event for any fashion designer and brand to show their creativity. The event attracts over 150,000 attendees and generates over $600 million in total revenue. The economic impact of fashion week outweighs that of the Super Bowl and the US Open Tennis Championships.

Gaucho founder and president Scott Mathis believes De la Peña’s positive attitude and creative spirit is a perfect fit for Gaucho. “Lautaro’s artistic vision and style blend perfectly with Gaucho – Buenos Aires. We look forward to great things from our Lautaro team, Carmen [Vils]and Guido [Spangenberg]who each bring a distinct point of view and an enormous amount of vision and talent,” Scott added.

This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investment advice.


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