A shopping complex BRAINTREE has announced the opening of a unique multi-seasonal store.
Braintree Village has seen shoe brand Havaianas open a 60m² store which will become a Happy Socks store in the fall.
The store, located near Nike in the central South Mall, opened on Saturday and offers the brand’s range of flip flops, sandals, flip flops and slippers in a variety of colorful and neutral combinations.
Founded in 1962, Havaianas has grown into a leading sandal brand with 200 million pairs sold each year.
In anticipation of winter and without forgetting the perfect Christmas present, the Havaianas boutique will transform itself for three months into the Swedish hosiery brand Happy Socks.
Opening in October 2022, Happy Socks will trade in Braintree Village with eye-catching unique designs inspired by everything from art and fashion to pop culture and foodie favorites.
Josef O’Sullivan, Braintree Village Center Manager, commented: “We are delighted to welcome Havaianas to our exciting range of brands.
“As travel has become easier and international vacations have resumed, Havaianas is the perfect complement to Braintree Village and provides our guests with even more choice.
“We are delighted to welcome such a unique store that can put the wants and needs of our customers first all year round.
“The three-month trading period for Happy Socks will be perfect in the run-up to Christmas.
“Improving the customer experience is always a priority at Braintree Village and opening a store that carries seasonal items is a great way to meet those needs.”
Julian Thomas, Director of United Peaks Ltd, added: “We are really excited to have the opportunity to trade year-round in Braintree Village, starting with Havaianas and followed by Happy Socks.
“Both brands offer colorful designs, unique patterns and high quality products that we are confident Essex-based outlet customers will love.”