Popular shoe retailer Foot locker has been in the headlines for the past few years.
Foot Locker will lead Adidas’ basketball lines, including lifestyle and performance categories and keys Originals sneaker collections. The retailer will also help launch Adidas’ new sportswear division.
This decision follows another big change for the company.
Earlier this year, Foot Locker announced that it would have fewer Nike products in stores.
Nike has been cut ties with some of the nation’s largest footwear retailers to take a more direct-to-consumer business approach.
Thus, Foot Locker has put in place a plan to strengthen existing relationships to fill the void of Nike.
“We are delighted to strengthen our partnership with Adidas as we continue our strategy to expand our selection of footwear and apparel for the sports and sneaker communities,” Foot Locker Chairman and CEO Richard A. Johnson said.
The company also planned in 2021 to close most of its Footaction stores. Since then, the number of Footaction sites has grown from 272 to 34 stores at national scale.
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