Valentino is best known for their signature V logo and more recently they have also pioneered the hot pink trend with the Valentino Pink PP collection. However, Indians almost always had to plan a trip abroad to get their hands on the latest pieces shown on the runway, and indeed any product from the luxury designer. To bridge this gap, Reliance Brands Limited modeled with Valentino to bring the brand to the country. This long-term distribution agreement has certainly piqued our interest, read on to learn more about the first store in India.
The luxury brand Valentino is opening the doors of its first store in India in the capital New Delhi. Nestled in the most exclusive area of the city, DLF Emporio, the boutique, covers 110 square meters. Reliance Brands Limited introduced the association in India, and the first store will be followed by a flagship store in Mumbai.
Speaking on the new opening, Darshan Mehta, MD of Reliance Brands Limited said, “The brand’s infectious romance, signature codes and bold use of color resonate strongly in India. This partnership will help make the brand more accessible to its Indian customers and build a new tribe of Valentino connoisseurs.
The store’s experiential design will provide customers with a holistic experience and a tailored customer experience journey. The windows in the recently opened door feature Valentino’s iconic Pink PP collection – the trend made hugely famous by the brand. The facade features a special installation with pedestal lights and ultra-clear vinyl on the window glass and the store houses women’s and men’s clothing, Valentino Garavani bags, shoes and accessories. Modern interiors, tastefully curated visual merchandising and a color palette that brings out bright colors are the theme of the store.
In a press release, Jacopo Venturini, CEO of Maison Valentino, expressed his pleasure in partnering with India’s leading luxury retailer, RELIANCE BRANDS LIMITED (RBL). The brand is also working to share its vision and its voice in this important market, rich in new opportunities. “The upcoming store opening represents an important step in Valentino’s overall strategy, and we are honored to be part of the growing retail market in the country. Our Couture values are based on the obsession with detail, creativity and customer orientation. We look forward to bringing Valentino’s renowned collections and our one-of-a-kind customer journey mindset to India.
The Delhi store will be followed by a flagship store in Mumbai.
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