CONCEPTS × Reebok – 360 MAGAZINE

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Reebok and Boston-based streetwear sneaker boutique Concepts have confirmed the release of their Question Mid collaboration paying homage to Allen Iverson’s 1996 draft class, his first signature shoe, and Concepts’ first store opening the same year. . The Concepts x Reebok Question Mid ($170, GZ6151) is available October 21 exclusively at Concepts ahead of its wider worldwide release on October 22 at Reebok.com and select fashion retailers.

With Iverson in the lead, the 1996 draft class proved to be one of the league’s best ever, filled with top talent, many of whom would go on to become hoop legends in their own right. That same year, Concepts opened its doors for the first time, bringing together the worlds of street, skate and fashion in a unique retail experience.

“Having collaborated with Reebok in the past, this is a full-loop moment, but also the biggest to date in our history,” commented Concepts Founder and CEO Tarek Hassan. “The importance of the Question model goes beyond design. Iverson and Reebok took their chances against each other, and Concepts never took the easy route.

The Concepts x Reebok Question Mid builds on a bold, multi-colored execution to honor the decorated class of 1996 and the beginning of the culture-shaping story arcs for Concepts and Iverson.

Shipped in special packaging that pays homage to a favorite vintage Concepts ad, key design elements that make up the shoe include an OG red toe box, mixed material (leather, synthetic, textile) upper, sock liner Customized “Have You Seen Him”, asymmetric “9” (left) and “6” (right) graphics on the heel, Concepts x Reebok logo locked on the Achilles and iced rubber OG outsole protecting an asymmetric interlocking Concepts logo.

While the design dives deep into Iverson as a rookie and his outstanding draft class, the hidden – or not so hidden – meaning is that it is decidedly strong, a nod to AI’s style,” Hassan continued. “We couldn’t collaborate on Question without inserting some aspect of his impact off the pitch. We favored risk takers, so it’s not for the faint of heart.

Product imagery alongside campaign content (photos and video) featuring AI and captured

The CONCEPTS x Reebok Question Mid ($170, GZ6151) is available in unisex sizing starting October 21 exclusively at CONCEPTS before its wider worldwide release on October 22 on Reebok.com and select fashion retailers.

Photo: Gary Earth


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