Chappers launches its fourth store in Pune in line with its growth plan for 2022


Chappers launched a new store in the famous Seasons Mall in Pune on April 21, 2022. Committed to empowering local artisans and reviving the historic Indian art of shoemaking for contemporary shoppers, Chappers is now focusing on the rapidly expanding its physical stores and shoe kiosks across India. .

Chappers is on a mission to transform the iconic Kolhapuri Chappals, renowned for having protected millions of feet over the centuries. By integrating advanced technology and creativity.

Speaking about the brand’s USPs, Harshwardhan Patwardhan, Founder of Chappers, said, “At Chappers, we are revolutionizing the concept of footwear retail. Contrary to conventional practice, we have unveiled a business model that is extremely beneficial to retailers and provides an unparalleled footwear experience for shoppers. Our virtual DIY design and visualization technology allows buyers to create a unique design that meets their expectations or carries a distinct individual impression. Thus, a buyer can rest assured of getting high quality shoes that no one else has. Additionally, our lean operating model eliminates the need for retailers to stock thousands of pairs of shoes.”

Adding further, Harshwardhan Patwardhan, said: “The majority of the business comes from bespoke designs, and for those ‘instant’ customers we have 25-30 best selling designs available in each store/kiosk. Such a combination of virtual design technology, visualization and the ability to deliver shoes to customers’ homes within 48 hours has made Chappers a brand like no other. We have received amazing response from our clients from all over India and several countries across the globe. This is our fourth store launch, and with it, we’ve also introduced women’s shoes. Our vision is to establish thousands of kiosks in malls all over India and also expand the coverage of our online retail platform to enable tens of thousands of people to experience the comfort of bespoke shoes at the right price every day anywhere in the world.

Chappers has already sold to around 25,000 customers in 27 countries, and the growing list of customers includes celebrities such as cricketers Sachin Tendulkar and MS Dhoni; actor Jackie Shroff; Union Minister Nitin Gadkari; young Sena leader and Maharashtra minister, Aditya Thackeray, and many others. The brand has a customer retention rate of over 40% which is quite impressive in the competitive Indian footwear market.

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