Carvela: A new shoe store is about to open at the Swindon Designer Outlet Center



A brand new store is set to arrive at the Designer Outlet Center in West Swindon in time for Christmas.

Officials have confirmed that Carvela will open to customers in the West Mall area next to Polo Ralph.

No opening date has been confirmed, but it is hoped the store will open sometime in December, just in time for Christmas.

Carvela is a footwear retailer specializing in women’s accessories, shoes and classic clutches, with new pieces arriving each season.

The store will replace one of the empty units in the mall.

News of Carvela opening came as the Adver sat down with center manager Tina Cumpstey.

When asked how she plans to deal with the empty units, Tina said: “Before Christmas we are opening Haribo which will be a fantastic opening for Swindon and Carvela, a shoe retailer, they are absolutely confirmed.

“We are working on a number of transactions which are in development.

“We have lost some businesses during the pandemic, but we have a clear strategy to rebuild the brand mix and we are working tirelessly to put the right brands at the centre.”

Tina then explained how the process of onboarding a new business into the Brand Center works.

She said: “It can be quite long, we would start calling and talking to brands in terms of our target list.

“It may take a year or two before we land a mark and they are the ones who understand the proposition.

“Since the Covid pandemic, consumer behavior has changed over the years.

“What we’ve seen is that there are fewer people shopping, but those who come in are very targeted and spend more.

“From our perspective, we need to stay relevant and we need to keep advancing our experience, but we are cautiously optimistic about the future.

“We are very aware of what is happening around us and we are aware of the value we offer.”

This comes weeks after it was announced that a Haribo store would open in another part of the building.

It will be the ninth brick-and-mortar branch for the popular candy maker that’s loved by kids and adults alike – and promises to include the biggest pick ‘n’ mix section of them all.

The shop will include Haribo and Maoam treats as well as special Christmas treats and exclusive merchandise.

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