By Far Store opens on Melrose Place – WWD


The bright, organic-modern interior was developed with New York-based design studio De-yan, using AI to analyze By Far’s social platforms and translate them into a color palette. It features a mood-elevating bright orange VIP room and a recessed circular seating ring for lounging and trying on shoes. (Prices range from $155 for sashes and bag charms to $630 for large bags, with shoes in between.)

Far Far Rachel bag.

The custom flooring is made of imperial green marble and travertine stones imitating the brand’s croc pattern. Soft art and design pieces from up-and-coming brands like Rodi Studio, plus one-of-a-kind vintage furniture from Italian painter and sculptor Lino Bersani, accent the space.

By Far was launched in Bulgaria in 2016 by three co-founders – sisters Sabina Gyosheva, who is the Managing Director, and Valentina Ignatova, who is the Marketing Director, and their friend Denitsa Bumbarova, who is the Creative Director. The collection is designed between Sofia, Bulgaria; Sydney and London, and sold through over 300 retail accounts worldwide.

The brand first caught the eye for its footwear, including the Claude square-toe lace-up ankle boot.

When Jane Fonda walked the red carpet at Cannes in 2018 in By Far Este white square-toe boots, the fitness guru dropped to the floor to show off her scissor kicks.

The brand saw more growth when it launched bags in 2018, with Mimi Cuttrell buying them for clients Gigi and Bella Hadid, who wore the cult styles alongside their Bottega Veneta and Louis Vuitton. The relationship continued and the designer collaborated with By Far on a capsule collection in stores now.

“We felt like we had so much of a connection to these special girls based here, and we love LA. At first, a lot of people thought we were an LA brand,” Gyosheva said in an interview with LA. instagram-liked Alfred next to the store. . “We’re a very digital brand, so it was a journey to learn who we are in a physical sense.”

“We wanted to create a place where our community and our guests would feel comfortable and connected,” Bumbarova said.

By Far Store opens on Melrose

The founders of By Far Denitsa Bumbarova, Sabina Gyosheva and Valentina Ignatova.

Asked about the nostalgia of the early 90s, which saw almost every other brand jump on the bandwagon, including Prada and Celine, Bumbarova said: “I lived the 90s, I’m almost 43, so it was my teenage years. I was also modeling a bit outside of Bulgaria at the time and that was my style.

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