Bloomingdale’s unveils its holiday promotion | Chain store age


Bloomingdale’s kicks off the holiday season with an omnichannel campaign called “Give Happy”.

The high-end large retail store presents the ‘Celebration Shop’, a new boutique with giveaways centered on three stories – Entertain, Indulge and Get Glam. Products include chic serving platters, cocktail kits, glamorous makeup palettes, and table decor items.

Bloomingdale’s will also offer a variety of in-store activations and events throughout the season. This year, the retailer’s holiday unveiling event will return to its 59e Street flagship store on November 18, with performances to be announced. Also beginning November 18, visitors to Bloomingdale’s 59th Street flagship store will experience in-store holiday activations.

Additionally, Bloomingdale’s will be offering a “Flight of the Day” in-store and online throughout the season, a one-day single-item promotion of some of its top-selling brands, including outerwear, loungewear, shoes, jewelry, home, kitchen, electrical and wellness accessories. On Thursday, November 4, Bloomingdale’s will launch the holiday edition of The Carousel @ Bloomingdale’s, its exclusive rotating pop-up store at 59e Street Lighthouse and The curation of the store is dedicated to the theme of entertainment and will be curated by an expert who will be announced.

Bloomingdale’s also offers “Top 10 gift lists», Organized by the recipient’s personality. The retailer’s Bloomingdale on-screen virtual event series will host virtual experiences throughout the season. The events will provide guests with tips on holiday entertaining and dress, as well as gift selection. Additionally, Bloomingdale’s On Screen has brought in Jordan Andino, TV personality, chef and co-owner of Flip Sigi restaurants, to host the six-part cooking series “A Decadently Delicious Holiday,” starting November 3. Throughout the season, Andino will partner with influencers and celebrities like TV personality Tyler Cameron and chef and TV personality Giada De Laurentiis.

To kick off the holiday season, Bloomingdale’s will be running a Thanksgiving promotion called “Best Thanksgiving Ever”. This 10-day event, from November 3 to 13, will feature in-store culinary events and activations, Bloomingdale’s on-screen events and special content, including a full menu with five special original recipes, as well as that “how-to”, including food preparation tips, time-saving tips, and decorating ideas.

Many retailers, including Bloomingdale’s parent company Macy’s, also start their holiday promotions well before Thanksgiving. And from November 1 to December 31, Bloomingdale shoppers can round off their in-store purchases to the nearest dollar to benefit the nonprofit Child Mind Institute, as well as donate when paying online.

“There is even more excitement surrounding the holiday season this year. And, as we plan to celebrate together once again, Bloomingdale’s is ready to inspire customers to find the perfect gifts and create celebrations of. unforgettable vacation, ”said Tony Spring, CEO of Bloomingdale’s. “Bloomingdale’s has always been a source of inspiration to our guests over the holidays, and we are delighted to be able to provide them with fun Thanksgiving resources and ideas throughout the New Year, whether they visit us for events. culinary in-store or turn to Bloomingdales .com for expert video advice. “

Bloomingdale’s is a nationwide high-end department store and a division of Macy’s Inc. The retailer currently operates 33 Bloomingdale’s stores and 21 Bloomingdale’s, The Outlet Stores, in California, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, York, Pennsylvania, Texas and Virginia, as well as a Bloomie location in Virginia. Additionally, Bloomingdale’s has an international presence with a location in Dubai.

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