Birkenstock opens a boutique in Doha Festival City


Austrian Ambassador to Qatar HE Karin Fichtinger-Grohe (second from right), with Jens Hattab (right), MD, Birkenstock; Mohamed Elsharkawy (centre), Rental Manager, Doha Festival City (DFC); Sunil Thakkar (left), Managing Director (Qatar), Birkenstock; and Seham (second from left), Rental Manager, DFC; after the inauguration of the new Birkenstock store at the DFC. PIC: Salim Matramkot/The Peninsula

Doha: Birkenstock, the German global lifestyle brand with a long heritage for iconic footwear, is expanding its presence across the country. She opened her second store in Doha Festival City.

As the inventor of the iconic and instantly recognizable sandals and anatomical footbed, Birkenstock’s history dates back to 1774. The brand is known worldwide for its exceptional comfort, high functionality and ever-stylish versatility.

Birkenstock has a coherent plan to expand the brand’s commercial presence across the Middle East. The second store in Doha Festival City will house collections featuring both classics and the new Fall/Winter ’22 collection. The boutique will offer timeless classics, such as Arizona, Gizeh or Madrid, as well as the new collection and a multitude of other styles in trendy materials and colors, available in all sizes for adults and children.

The store is spread over an aesthetic space of 1,420 square feet and reflects the brand’s close relationship with nature. Interiors feature textured wood and greenery – echoing the central positioning of a high-quality lifestyle label.

The collection offered in the new store is suitable for women, men and children, making it a favorite destination for high-end lifestyle footwear for the whole family. Birkenstock offers your feet absolute comfort and style for all occasions.

Birkenstock Brand Store – Doha Festival City is open from 10 a.m. to 10 p.m. Sunday to Thursday and from 10 a.m. to 12 p.m. Friday and Saturday.

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