Balenciaga has lined a London store in pink faux fur to celebrate its famous Le Cagole line – take a look

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Abby WallaceApril 30, 2022, 4:37 PM IST

  • The Balenciaga store in Mayfair in London has been covered in pink faux fur.
  • The fashion giant has updated the interior of the store to celebrate its Le Cagole line.

The Balenciaga store in London’s Mayfair district is now dressed in pink faux fur.

The Balenciaga store in London's Mayfair district is now dressed in pink faux fur.

Inside the store, which was covered in faux fur.Abby Wallace/Insider.

The interior of the store – including shelves, seating and floors – has been completely covered in material to celebrate the fashion giant’s Le Cagole line.

The interior of the store - including shelves, seating and floors - has been completely covered in material to celebrate the fashion giant's Le Cagole line.

Inside the Balenciaga store in Mayfair, London.Abby Wallace/Insider.

The store is located in the exclusive area of ​​Mayfair, London. Interiors will remain decked out in the shiny, hairy material until May 18.

The store is located in the exclusive area of ​​Mayfair, London.  Interiors will remain decked out in the shiny, hairy material until May 18.

The Balenciaga store in Mount Street, London.Abby Wallace/Insider.

A staff member told Insider it took three nights to complete the store’s furry pink transformation.

A staff member told Insider it took three nights to complete the store's furry pink transformation.

In the Balenciaga store.Abby Wallace/Insider.

The hairy pop-up store currently only sells Le Cagole items. The popular line isn’t new, a worker told Insider, but has been expanded to include more bags, shoes and handbags.

The hairy pop-up store currently only sells Le Cagole items.  The popular line isn't new, a worker told Insider, but has been expanded to include more bags, shoes and handbags.

Inside the Balenciaga store in London.Abby Wallace/Insider.

The line’s name is derived from a French slang word meaning “over the top attitude”, according to architecture and design magazine, Dezeen.

The name of the line is derived from a French slang word meaning "exaggerated attitude," according to architecture and design magazine, Dezeen.

Inside the Balenciaga store in London.Abby Wallace/Insider.

The exuberant pink interior is a nod to early 2000s style, a store employee told Insider.

The exuberant pink interior is a nod to early 2000s style, a store employee told Insider.

Inside the Balenciaga store in London.Abby Wallace/Insider.

The Le Cagole bag was designed by the fashion giant’s creative director, Demna Gvasalia. It’s a revamp of Balenciaga’s famous motorcycle bag that was launched in 2001 by then creative director Nicolas Ghesquiere.

The Le Cagole bag was designed by the fashion giant's creative director, Demna Gvasalia.  It's a revamp of Balenciaga's famous motorcycle bag that was launched in 2001 by then creative director Nicolas Ghesquiere.

Le Cagole bag.Abby Wallace/Insider.

The bags range in price from £1,450 ($1,818) to around £2,200 ($2,758), although this exclusive item would cost you £4,900 ($6,143), according to a store employee.

The bags range in price from £1,450 ($1,818) to around £2,200 ($2,758), although this exclusive item would cost you £4,900 ($6,143), according to a store employee.

An exclusive Le Cagole bag.Abby Wallace/Insider.

Shoes in the range range from £625 ($784) to £1,550 ($1,994) for a pair of boots.

Shoes in the range range from £625 ($784) to £1,550 ($1,994) for a pair of boots.

Le Cagole shoesAbby Wallace/Insider.

The studs and other trim on the accessories mimic the motorcycle bags that were popular in the early 2000s. The heart-shaped tags are also a nod to early 2000s fashion, according to a store employee.

The studs and other trim on the accessories mimic the motorcycle bags that were popular in the early 2000s. The heart-shaped tags are also a nod to early 2000s fashion, according to a store employee.

Inside the Balenciaga store in London.Abby Wallace/Insider.

Balenciaga plans to use the screens for future projects and is currently researching different ways to reuse faux fur, the fashion house told Dezeen.

Balenciaga plans to use the screens for future projects and is currently researching different ways to reuse faux fur, the fashion house told Dezeen.

A neon sign embedded in a fluffy pink wall.Abby Wallace/Insider.

“We are currently researching the best way to donate faux fur so that it can be reused in toy making, for example,” Balenciaga told the publication.

"We are currently researching the best way to donate faux fur so it can be reused in toy making, for example," Balenciaga told the publication.

The exterior of Balenciaga’s Mayfair store in London.Abby Wallace/Insider.


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