Adidas floats an idea through the Great Barrier Reef

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Adidas and Parley for the Oceans have created a life-size tennis court made entirely of recycled plastic materials, which sits in the middle of the Great Barrier Reef.

Coinciding with the Australian Open, the court was designed to raise awareness of plastic waste in the Earth’s oceans. The yard floats above a barge that travels through the reef to help companies undertake and complete environmental marine construction projects.

Along with the court’s introduction, Adidas unveiled a new line of apparel made with Parley Ocean plastic. The crimson, blue and white color scheme of the Tennis 2022 range channels the tones of the Great Barrier Reef.

“We collect plastic from coastal communities before it ends up in the oceans and turn it into yarn,” says Shannon Morgan, adidas’ senior director for the Pacific.

“You will see our athletes on the court at the Australian Open from Monday with these garments made with this yarn. We are taking advantage of a sporting event, the biggest on our continent, to truly show the beauty of the barrier coral.

Adidas has pledged to help end plastic waste, while promising to eliminate virgin polyester from all of its products by the end of 2025.

A tennis match was played on the court by a quartet of sports stars, including Olympic gold medalists Jess Fox and Ian Thorpe, as well as 2021 NRL Premiership winner Nathan Cleary. The land was donated to a local school in Townsville.

Adidas has partnered with Parley since 2015, which saw the company create sustainable clothing and footwear from recycled plastic. The company has also pledged to reduce its carbon footprint by 30% by 2030.

Picture: provided


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