Courtesy of the brand
We’re almost through the first month of the new year and we hope you continue to achieve your fitness goals. Whether you stayed consistent or not, we have some motivation to keep you on track or get you back on track. adidas has teamed up with South African designer Rich Mnisi to design his latest collection of performance wear, and it’s everything you need to add style and flair to your fitness journey.
The collection is an assortment of bold pieces that support a range of sports including running, cycling, swimming and working out. However, some pieces are versatile enough to push beyond the boundaries of performance wear and be designed as a streetwear statement. Contrasting prints and bold colors are spread throughout the collection to push the boundaries of sporty style and celebrate Mnisi’s heritage. “The biggest thing for me was that I wanted to bring the brand story to a bigger platform,” Mnisi told ESSENCE.
“The brand is a dedication to my family and it is inspired by my family. I wanted to do something ambitious and almost follow the way European brands use family names and create a legacy, and that was the goal to brand Rich Mnisi and tell the stories of each member of the family” , explained Mnisi. “My tribe is Tsonga and we are known for color, and the reason we are known for color is because the tribe has always been ostracized and it represents a strength to be proud and to boast each other.”
Mnisi goes a step further by also featuring his close friends and local community members in the fundraising campaign. Each individual is someone they find inspiring and in whom they believe in moving the culture forward.
Personal expression and confidence in your identity is built into every piece, reflecting the expressive nature the Mnisi brand is known for. He says: “When I started the brand I was a very shy kid and used the brand as my alter ego, and I think wearing our clothes almost forces you to be very confident or get out of your head. .”
Along with the incredible apparel in this collection, the collection also includes accessories and a range of footwear featuring some iconic adidas silhouettes such as SuperStar, UltraBOOST and Forum, all reimagined through Mnisi’s design.
The adidas X Rich Mnisi collection will be available for purchase from February 1 on adidas.com.